Readers Take the #LoveYourBookstore Challenge on Social Media

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Saturday, November 10, marked the beginning of the weeklong celebration of Love Your Bookstore, a new retail holiday that will continue through the newly extended deadline of Sunday, November 18. All week, readers nationwide are taking part in the #LoveYourBookstore challenge, which asks participants to simply snap a picture with the book they are most excited to gift or receive this holiday season and post it with the tag #loveyourbookstore on Facebook, Instagram, and Twitter. Participants are automatically entered to win tons of bookish prizes.

The founding sponsors of Love Your Bookstore are Sourcebooks, Publishers Weekly, Barnes & Noble, Books-A-Million, Penguin Random House, HarperCollins, Abrams, LitHub, Grove Atlantic, the Children’s Book Council, BookCon, and

Take a look at some of the indie stores readers love:

Author Kimmery Martin and her family posing with their favorite books at Park Road Books.

@kimmerymartin, author of The Queen of Hearts (Penguin, 2018) visited Park Road Books in Charlotte, North Carolina, with her family.

A display of falling books at The Last Bookstore.

@bookwormtrail visited The Last Bookstore in Los Angeles, California: “I’m pretty lucky to have access to lots of bookstores where I live, but the one I love going back to is @thelastbookstorela. They have an amazing selection of books AND fantastic displays!”

Representatives from Abrams Kids visited The Mysterious Bookshop.

@abramskids stopped by The Mysterious Bookshop in New York City: “We always have a killer time when hanging at our local indie, @themysteriousbookshop.”

Author Alex Villasante posing with Unbroken, 13 Stories Starring Disabled Teens at Newtown Bookshop

@magpiewrites, author of The Grief Keeper (Penguin/Putnam, 2019) picked up a book at Newtown Bookshop in Newtown, Pennsylvania.

Interior shot of Parnassus

@jkscommunication praised Parnassus Books on Instagram: “Parnassus is Nashville’s independent bookstore for independent people, and we love their dedication to the #bookish community.”

Interior shot of Malaprop's

@bryanrobinsonauthor shared on Instagram: “Malaprop’s is my favorite indie bookstore here in Asheville. With the café and bookshelves all around, it’s a haven for all readers and writers.”