Saturday, November 10, marked the beginning of the weeklong celebration of Love Your Bookstore [5], a new retail holiday that will continue through the newly extended deadline of Sunday, November 18. All week, readers nationwide are taking part in the #LoveYourBookstore challenge [6], which asks participants to simply snap a picture with the book they are most excited to gift or receive this holiday season and post it with the tag #loveyourbookstore on Facebook [7], Instagram [8], and Twitter [9]. Participants are automatically entered to win tons of bookish prizes.

The founding sponsors of Love Your Bookstore are Sourcebooks, Publishers Weekly, Barnes & Noble, Books-A-Million, Penguin Random House, HarperCollins, Abrams, LitHub, Grove Atlantic, the Children’s Book Council, BookCon, and Libro.fm.

Take a look at some of the indie stores readers love:

@kimmerymartin, author of The Queen of Hearts (Penguin, 2018) visited Park Road Books [10] in Charlotte, North Carolina, with her family.

@bookwormtrail visited The Last Bookstore [11] in Los Angeles, California: “I’m pretty lucky to have access to lots of bookstores where I live, but the one I love going back to is @thelastbookstorela [12]. They have an amazing selection of books AND fantastic displays!”

@abramskids stopped by The Mysterious Bookshop [13] in New York City: “We always have a killer time when hanging at our local indie, @themysteriousbookshop [14].”

@magpiewrites, author of The Grief Keeper (Penguin/Putnam, 2019) picked up a book at Newtown Bookshop [15] in Newtown, Pennsylvania.

@jkscommunication praised Parnassus Books [16] on Instagram: “Parnassus is Nashville’s independent bookstore for independent people, and we love their dedication to the #bookish [17] community.”

@bryanrobinsonauthor shared on Instagram [18]: “Malaprop’s is my favorite indie bookstore here in Asheville. With the café and bookshelves all around, it’s a haven for all readers and writers.”