Social Media

01 May

Snag Your Spot! Sign-Ups Continue for 2019 #HarperCollinsLovesIndies Facebook Live Program

In contrast to the previous two years, #HarperCollinsLovesIndies videos will focus more on hand-selling in 2019 than on store tours. This year’s livestreamed videos will air on Thursdays instead of Saturdays. 

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16 Apr
Marketing Meetup logo

Marketing Meetup Recap: Influencer Marketing

The latest Marketing Meetup hosted by ABA covered the different ways booksellers can market their stores by partnering with local and global social media influencers.

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10 Apr
Run for Cover poetry display

Bookstores Celebrate National Poetry Month With Social Media Posts

This April, booksellers nationwide are sharing their favorite poems and promoting poetry events on Facebook, Twitter, and Instagram in honor of National Poetry Month.

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10 Apr

Bookseller Tips & Tricks: Promoting Pre-Orders

“We all know most pre-orders go to the ‘Big A’ company, even though those customers shop with us as well,” says Liberty Bay Books owner Suzanne Droppert. “We’d like to keep more of that business.” 

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19 Mar

Marketing Meetup Recap: Marketing via Twitter

In this Marketing Meetup, booksellers discussed strategies for promoting their stores on Twitter, which boasts 67 million users in the U.S. alone.

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11 Mar
Blue Willow Bookshop's logo

Bookseller Tips & Tricks: Using Twitter to Promote Linking to Indies

“Indie bookstores are awesome, as we all know, and it’s a good day if we can raise their profile,” said Cathy Berner of Blue Willow Bookshop.

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05 Mar

Marketing Meetup Recap: Using Pinterest to Market Your Store

Last September, Pinterest announced it had reached a new milestone: 250 million users. In this Marketing Meetup, booksellers discussed strategies for promoting their stores on the social media platform.

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04 Mar

Sign Up for ABA’s March 14 Marketing Meetup

The upcoming online conversation will look at marketing on the social media platform Twitter, which has 67 million users in the U.S. alone.

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01 Mar

Bookstores Promote Women’s History Month on Facebook, Twitter, and Instagram

This March, booksellers are taking to social media to promote Women’s History Month, including by posting pictures of creative book displays.

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20 Feb
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Marketing Meetup Recap: Best Practices for Hosting Ticketed Events

Booksellers discussed ticketing services, the best platforms for marketing events, and best practices for event grid pitches.

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19 Feb

Sign Up for ABA’s February 28 Marketing Meetup

The upcoming online conversation will look at marketing on the social media platform Pinterest, which reached 250 million users last year.

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13 Feb
Literati proposal

Happy Valentine’s Day! Check Out These Romantic Bookstore Proposals

Bookselling This Week reached out to indie booksellers for photos of marriage proposals that have taken place in their stores over the years.

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07 Feb

Booksellers Stage Creative Book Displays for Black History Month

Indie bookstores around the country are creating engaging and educational book displays in honor of Black History Month.

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05 Feb

Marketing Meetup Recap: Instagram Marketing for Your Bookstore

This Marketing Meetup covered what and when to post, paying for Instagram ads, selling through Instagram, tracking analytics, and the benefits of marketing on Instagram.

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16 Jan
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Sign Up for Two Upcoming ABA Marketing Meetups

The January 17 discussion will look at marketing your bookstore in a tourist town; the January 31 topic is marketing through Instagram.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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