Social Media

16 Jul

#HarperCollinsLovesIndies Initiative Lets Booksellers Give Virtual Store Tours on Facebook Live

There is still another slot available (Saturday, December 29) for this year’s HarperCollins Facebook Live video program, which allows booksellers to take viewers on a virtual tour of their bookstores.

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10 Jul

Check Out “Social Media Analytics 101” at Thursday’s Marketing Roundtable

ABA’s social media team, Mary Cate Stevenson and Noah Nofz of Two Cats Communications, will lead the next ABA marketing roundtable on the basics of social media analytics this Thursday, July 12.

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27 Jun

Facebook’s New Political Ad Policy Ends Up Censoring Bookstore’s Author Event Ads

A Room of One’s Own Bookstore requested to boost Facebook posts to promote two author events only to find that they were rejected on the basis of what Facebook characterized as their “political nature.”

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07 Jun

Showcasing Children’s Institute on Social Media

The ABC Children’s Institute is a perfect opportunity to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.

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27 Apr

Want to Show Off Your Store? Direct Your Own HarperCollins’ Facebook Live Video

Opportunities for booksellers interested in creating their own HarperCollins Facebook Live video are available on five Saturdays in November and December 2018.

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18 Apr

Introducing The Cats, ABA’s New Social Media Coordinators

ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

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09 Apr

Tips From a Bookseller: What Happens When Your Facebook Page Gets Hacked?

Here, the staff from Bookmarks shares what they learned when their Facebook page was hacked last week, from how to handle it to how to prevent future hackings.

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13 Mar

2018 Opportunities Available for HarperCollins’ Facebook Live Video Series

Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.

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01 Mar

New in ABA’s Learning on Demand: Dan Pink’s Wi13 Keynote

BookWeb’s Learning on Demand page now features a video of the Winter Institute keynote delivered by bestselling author Dan Pink, who discussed the importance of timing when making decisions.

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23 Feb

New in ABA’s Learning on Demand: Take Your Social Media to the Next Level

BookWeb’s Learning on Demand page now features a video of the Winter Institute education session “Take Your Social Media to the Next Level: Strategic Best Practices for Retail and E-commerce Businesses.”

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20 Feb

#HarperCollinsLovesIndies to Showcase Dozens of Bookstores in 2018

HarperCollins Publishers is inviting independent bookstores from across the United States to create Facebook Live videos that show off what makes them special.

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07 Feb

Wi13 Education: Strategies for Effective Social Media

Social media strategist Sarah Benoit discussed how to turn customers into advocates, why checking analytics can produce better posts, and how old-fashioned customer service still rules in the digital age.

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16 Jan

Facebook Live Series Featuring Indie Bookstores Extended to 2018

#HarperCollinsLovesIndies will highlight another 50-plus indie bookstores on Facebook Live this year. In addition, staff will be on hand to make Facebook Live videos at next week’s Winter Institute.

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05 Jul

Introducing Akira McKinzie, ABA’s New Social Media Coordinator

Akira McKinzie has joined the American Booksellers Association as the organization’s new Social Media Coordinator.

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24 May

Tweet to Author Garners Carmichael’s 1,000 Online Orders in a Day

After a bookseller at Carmichael’s Bookstore reached out him, author Shea Serrano pointed his sizeable Twitter following to the store’s website, resulting in 1,000 online orders in one day.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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