Social Media

16 Aug

Social Media Consultants Offer Best Practices for Replying to Online Comments

Sarah Benoit of JB Media Group and Mary Cate Stevenson and Noah Nofz of Two Cats Communications spoke with BTW about how booksellers can best reply to comments on social media and review sites.

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07 Aug

Lemmy the Llamacorn Travels to Bookstores Nationwide

“Lemmy is an avid reader,” according to Scholastic’s Nikki Mutch, who told BTW about Lemmy’s adventures. “If you leave him in the store overnight, you might find a pile of books next to a comfy chair the next morning.”

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31 Jul

Belletrist Book Club Highlights Indie Bookstores on Instagram and Beyond

Belletrist, the online book club curated by actress Emma Roberts and her best friend Karah Preiss, highlights a different indie bookstore and a different book each month on social media and on their website.

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24 Jul

White Birch Books Leads Video Shelf-Talker Challenge #IndieYoureNext

Nichole Cousins of White Birch Books in North Conway, New Hampshire, has helped establish the #IndieYoureNext community on social media, which encourages booksellers to post short video book reviews and then tag others to do the same.

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17 Jul

Social Media and Content Marketing Basics for Booksellers: Take $50 Off

The self-guided online course from Sarah Benoit of JB Media Group offers strategies and best practices to take control over and enhance store websites, improve online presence, and attract and engage more customers.

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17 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Social Media Analytics

Mary Cate Stevenson and Noah Nofz of Two Cats Communications discussed what analytics are, how to activate them, and whether or not booksellers should consider them a priority.

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16 Jul

#HarperCollinsLovesIndies Initiative Lets Booksellers Give Virtual Store Tours on Facebook Live

There is still another slot available (Saturday, December 29) for this year’s HarperCollins Facebook Live video program, which allows booksellers to take viewers on a virtual tour of their bookstores.

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10 Jul

Check Out “Social Media Analytics 101” at Thursday’s Marketing Roundtable

ABA’s social media team, Mary Cate Stevenson and Noah Nofz of Two Cats Communications, will lead the next ABA marketing roundtable on the basics of social media analytics this Thursday, July 12.

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27 Jun

Facebook’s New Political Ad Policy Ends Up Censoring Bookstore’s Author Event Ads

A Room of One’s Own Bookstore requested to boost Facebook posts to promote two author events only to find that they were rejected on the basis of what Facebook characterized as their “political nature.”

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07 Jun

Showcasing Children’s Institute on Social Media

The ABC Children’s Institute is a perfect opportunity to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.

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27 Apr

Want to Show Off Your Store? Direct Your Own HarperCollins’ Facebook Live Video

Opportunities for booksellers interested in creating their own HarperCollins Facebook Live video are available on five Saturdays in November and December 2018.

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18 Apr

Introducing The Cats, ABA’s New Social Media Coordinators

ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

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09 Apr

Tips From a Bookseller: What Happens When Your Facebook Page Gets Hacked?

Here, the staff from Bookmarks shares what they learned when their Facebook page was hacked last week, from how to handle it to how to prevent future hackings.

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13 Mar

2018 Opportunities Available for HarperCollins’ Facebook Live Video Series

Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.

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01 Mar

New in ABA’s Learning on Demand: Dan Pink’s Wi13 Keynote

BookWeb’s Learning on Demand page now features a video of the Winter Institute keynote delivered by bestselling author Dan Pink, who discussed the importance of timing when making decisions.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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