Social Media

11 Mar

Bookseller Tips & Tricks: Using Twitter to Promote Linking to Indies

“Indie bookstores are awesome, as we all know, and it’s a good day if we can raise their profile,” said Cathy Berner of Blue Willow Bookshop.

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05 Mar

Marketing Meetup Recap: Using Pinterest to Market Your Store

Last September, Pinterest announced it had reached a new milestone: 250 million users. In this Marketing Meetup, booksellers discussed strategies for promoting their stores on the social media platform.

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04 Mar

Sign Up for ABA’s March 14 Marketing Meetup

The upcoming online conversation will look at marketing on the social media platform Twitter, which has 67 million users in the U.S. alone.

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01 Mar

Bookstores Promote Women’s History Month on Facebook, Twitter, and Instagram

This March, booksellers are taking to social media to promote Women’s History Month, including by posting pictures of creative book displays.

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20 Feb

Marketing Meetup Recap: Best Practices for Hosting Ticketed Events

Booksellers discussed ticketing services, the best platforms for marketing events, and best practices for event grid pitches.

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19 Feb

Sign Up for ABA’s February 28 Marketing Meetup

The upcoming online conversation will look at marketing on the social media platform Pinterest, which reached 250 million users last year.

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13 Feb

Happy Valentine’s Day! Check Out These Romantic Bookstore Proposals

Bookselling This Week reached out to indie booksellers for photos of marriage proposals that have taken place in their stores over the years.

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07 Feb

Booksellers Stage Creative Book Displays for Black History Month

Indie bookstores around the country are creating engaging and educational book displays in honor of Black History Month.

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05 Feb

Marketing Meetup Recap: Instagram Marketing for Your Bookstore

This Marketing Meetup covered what and when to post, paying for Instagram ads, selling through Instagram, tracking analytics, and the benefits of marketing on Instagram.

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16 Jan

Sign Up for Two Upcoming ABA Marketing Meetups

The January 17 discussion will look at marketing your bookstore in a tourist town; the January 31 topic is marketing through Instagram.

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02 Jan

Sign Up for 2019 #HarperCollinsLovesIndies Facebook Live Program

There are several changes in store for HarperCollins’ Facebook Live program this year; American Booksellers Association member bookstores are invited to sign up now.

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02 Jan

Get Featured in ABA’s Bookstore Showcase

The “Bookstore Showcase” feature on the American Booksellers Association’s homepage highlights independent bookstore members.

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11 Dec

#HarperCollinsLovesIndies Facebook Live Program to Return in 2019

In 2019, booksellers will livestream videos from their stores every Thursday, a change from 2018’s Saturday schedule, and the videos will feature booksellers pitching their favorite reads.

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14 Nov

Bookseller Tips & Tricks: Asking Authors to Link to Indies

Sue Roegge of Chapter2Books shared some tips on how to ask authors to link their books to IndieBound instead of Amazon.

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13 Nov

Readers Take the #LoveYourBookstore Challenge on Social Media

Readers around the country are sharing their love for indies across Facebook, Twitter, and Instagram. Here are some of the highlights.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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