Social Media

26 Nov
NK Jemisin, Indies First 2019 Spokesperson

N.K. Jemisin Takes to Twitter in Support of Indies First

Booksellers are welcome to retweet posts in support of indie bookstores by Indies First spokesperson N.K. Jemisin, who is continuing to post Indies First tweets this week. 

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20 Nov

Submit Now to be Featured in the Booksellers of America Social Media Campaign

Campaign stories use the hashtag #BooksellersofAmerica and appear on dedicated Instagram and Facebook pages that anyone can follow.

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19 Nov
Midtown Reader: "Powered by AI - actual intelligence"

Midtown Reader Aims to Connect With Customers in the Age of Alexa

In celebration of the store’s third anniversary, Midtown Reader in Tallahassee, Florida, partnered with a local production company to create a short video called “Ask Alexis.”

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23 Oct

YouTube Launches New “BookTube” Digital Book Club

Episode one featured bestselling author Malcolm Gladwell, and upcoming authors will include Margaret Atwood, James Patterson, and Melinda Gates.

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09 Oct

“Booksellers of America” Invites ABA Members to Send in Photos for Social Media Campaign

The sign-up form asks participants to supply a photo and to reflect on their career in the bookselling industry, identify what they love about their jobs, and share significant or funny memories from their time in the business.

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24 Sep

Marketing Meetup Recap: Love Your Bookstore Marketing Campaigns

The Love Your Bookstore challenge, which takes place November 8–17, aims to promote brick-and-mortar bookstores via social media.

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24 Sep

Indie Bookstores Mark Banned Books Week on Social Media

Indie booksellers are celebrating Banned Books Week, an annual event that serves as an opportunity for advocates to explain why it is important to preserve everyone’s right to read and view what they want.

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24 Sep

Reminder: Sign Up to Be Part of “Booksellers of America” Social Media Campaign

The campaign aims to illustrate the work that indie bookstores do for their communities and engage the next generation of career booksellers and local shoppers to come.

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11 Sep
Word Up bookstore storefront

Word Up Partners With Lin-Manuel Miranda, AmEx to Give Away Books

Emmanuel Abreu, a volunteer at Word Up, said Miranda “doesn’t just appreciate his neighborhood, but he supports local shops and community organizations all the time. And we truly appreciate that.”

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10 Sep

Indie Booksellers Take Back Center Stage on Release Day for Margaret Atwood’s “The Testaments”

Indie booksellers across the country took to social media to entice customers to their stores on the official September 10 release date of The Testaments, Margaret Atwood’s long-awaited sequel to The Handmaid’s Tale.

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10 Sep
Booksellers of America logo

Sign Up Now to be Featured in “Booksellers of America” Social Media Campaign

Booksellers of America is a platform to share the stories and experiences of the diverse people who own, manage, and hand-sell books in the more than 2,400 independent bookstores across the nation.

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24 Jul
Advocacy logo

U.S. Department of Justice Will Review Business Practices of Big Tech

The DOJ review could indicate a significant change in the department’s stance in antitrust enforcement.

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17 Jul

House Antitrust Committee Holds Hearing on Market Power of Online Platforms

The subcommittee heard from two panels of witnesses, including Stacy Mitchell of the Institute for Local Self-Reliance as well as representatives from Google, Amazon, Facebook, and Apple.

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09 Jul

Booksellers Aim to Bring Awareness to Indies on Amazon’s Prime Day

Green Apple Books has a number of Facebook, Instagram, and Twitter posts planned for Prime Day; all indie booksellers are invited to adapt these posts for their own use.

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19 Jun

Bookseller Tips & Tricks: Connecting with Readers in Digital Ways

At an event hosted by Publishers Weekly and the Center for Publishing at New York University’s School of Professional Studies, Books Are Magic’s Emma Straub offered some valuable tips for booksellers.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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