Social Media

24 Sep

Marketing Meetup Recap: Love Your Bookstore Marketing Campaigns

The Love Your Bookstore challenge, which takes place November 8–17, aims to promote brick-and-mortar bookstores via social media.

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24 Sep

Indie Bookstores Mark Banned Books Week on Social Media

Indie booksellers are celebrating Banned Books Week, an annual event that serves as an opportunity for advocates to explain why it is important to preserve everyone’s right to read and view what they want.

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24 Sep

Reminder: Sign Up to Be Part of “Booksellers of America” Social Media Campaign

The campaign aims to illustrate the work that indie bookstores do for their communities and engage the next generation of career booksellers and local shoppers to come.

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11 Sep
Word Up bookstore storefront

Word Up Partners With Lin-Manuel Miranda, AmEx to Give Away Books

Emmanuel Abreu, a volunteer at Word Up, said Miranda “doesn’t just appreciate his neighborhood, but he supports local shops and community organizations all the time. And we truly appreciate that.”

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10 Sep

Indie Booksellers Take Back Center Stage on Release Day for Margaret Atwood’s “The Testaments”

Indie booksellers across the country took to social media to entice customers to their stores on the official September 10 release date of The Testaments, Margaret Atwood’s long-awaited sequel to The Handmaid’s Tale.

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10 Sep
Booksellers of America logo

Sign Up Now to be Featured in “Booksellers of America” Social Media Campaign

Booksellers of America is a platform to share the stories and experiences of the diverse people who own, manage, and hand-sell books in the more than 2,400 independent bookstores across the nation.

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24 Jul
Advocacy logo

U.S. Department of Justice Will Review Business Practices of Big Tech

The DOJ review could indicate a significant change in the department’s stance in antitrust enforcement.

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17 Jul

House Antitrust Committee Holds Hearing on Market Power of Online Platforms

The subcommittee heard from two panels of witnesses, including Stacy Mitchell of the Institute for Local Self-Reliance as well as representatives from Google, Amazon, Facebook, and Apple.

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09 Jul

Booksellers Aim to Bring Awareness to Indies on Amazon’s Prime Day

Green Apple Books has a number of Facebook, Instagram, and Twitter posts planned for Prime Day; all indie booksellers are invited to adapt these posts for their own use.

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19 Jun

Bookseller Tips & Tricks: Connecting with Readers in Digital Ways

At an event hosted by Publishers Weekly and the Center for Publishing at New York University’s School of Professional Studies, Books Are Magic’s Emma Straub offered some valuable tips for booksellers.

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12 Jun

Taping Dates Available for #HarperCollinsLovesIndies Facebook Live Program

Participating stores will create a streaming Facebook Live video on a select Thursday that features store staff talking about titles they have been reading, loving, and recommending. 

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12 Jun

Indies Celebrate Pride From Coast to Coast

From parade floats and story times to reading lists and open mics, here are the many ways independent bookstores are celebrating Pride and the LGBTQ+ community this June.

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10 Jun

Tips for Showcasing Children’s Institute on Social Media

The ABC Children’s Institute is a perfect opportunity to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.

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05 Jun
Marketing Meetup logo

Marketing Meetup Recap: Live at BookExpo 2019

Booksellers discussed managing digital marketing campaigns and carrying them out successfully across newsletters, blogs, social media platforms, and websites while maintaining a consistent store brand.

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30 May

Sign-Ups Continue for 2019 #HarperCollinsLovesIndies Facebook Live Program

The publisher has also created a new hashtag, #TheHandSellLive, for the 2019 campaign, which booksellers can use to tag their videos on Facebook and when reposting them to other social media platforms.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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