BTW Articles

11 Jun

Marketing Meetup Recap: Best Practices for Marketing Sidelines

“We like to keep it relevant. We don’t ever want someone to walk in and say, ‘Is this a gift store or a bookstore?’” said Nicole Sullivan of BookBar.

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11 Jun

Book Soup Hosts Its Inaugural Well-Read Black Girl Book Club Meeting

For the store’s first meeting, attendees discussed Edim’s Well-Read Black Girl, an anthology with contributions from Jesmyn Ward, Jacqueline Woodson, and Tayari Jones, among other prominent women writers of color.

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05 Jun

You’re Invited! Second Annual Costume Party to Take Place at Children’s Institute

The Ci7 Welcome Reception and Costume Party will kick off the 2019 Children’s Institute on Wednesday, June 26.

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05 Jun

Around Indies

Reads & Company to open; Bookshop Santa Cruz opens mini shop; Bookends & Beginnings celebrates 5th anniversary; Books & Company wins IBD window contest; M and M, Purple Crow featured in local news.

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05 Jun

Marketing Meetup Recap: Live at BookExpo 2019

Booksellers discussed managing digital marketing campaigns and carrying them out successfully across newsletters, blogs, social media platforms, and websites while maintaining a consistent store brand.

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31 May

Around Indies

Golden Fig opens; Turning Page, Alibi to open; Penn Book Center to stay open; Green Arcade, Changing Hands celebrate anniversaries; Writer’s Block to move; Brookline Booksmith, Rediscovered named best bookstores; Jospeh-Beth bookseller to judge Kentucky Bluegrass Award; Bookmarks announces employee of the month; BookBar, The Lit. Bar, Bookends & Beginnings, The Book Worm, Mil Mundos, Roundabout, Classic Lines, Well-Read Moose featured in local news; and more. 

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31 May

Authors Honored at 2019 Indies Choice and E.B. White Read-Aloud Awards

Independent booksellers gathered at the Choice Stage at BookExpo 2019 for the 19th annual Indies Choice Book Awards ceremony.

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28 May

Marketing Meetup Recap: Hosting Community Writing Contests/Creating Original Content

The American Booksellers Association recently presented the second in a series of three online Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool.

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20 May

Sign Up for the May 23 Marketing Meetup: “Hosting Community Writing Contests/Creating Original Content”

Booksellers will discuss how to engage with their local writing communities, to create high-margin titles to sell in-store, and to develop bookstore-branded products.

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22 May

Around Indies

Michael Tucker, Margie Scott Tucker to retire; Round Table to open; Astra Titus to take over Curious George; Half Price Concord location to reopen; Partners Village, Green Arcade celebrate anniversaries; Loyalty Books looks to expand; Personnel changes at Community Bookstore, Greenlight; Chapters hosts former U.S. Poet Laureate; Doylestown honored by mayor; Kit Harington stops by R.J. Julia; Bookmarks to host 15th Annual Festival of Books and Authors; Brookline Booksmith, Harvard, Porter Square, Trident, New Dominion, Point Reyes, Green Apple, DIESEL, East Bay, Dog Eared, R&B, BookBar, Unabridged, The Last Bookstore featured in local news; Reader's Digest shares best-loved bookstore in each state

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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