16 Jan

Using Publisher Co-op to Strengthen Your Web Site

For many booksellers, publisher co-operative promotions are an essential and cost-effective tool. As Dave Kaverman, co-owner of the Little Professor Book Company in Fort Wayne, Indiana, explained in a previous BTW piece last fall, utilizing publisher co-op allowances can help a store fulfill several goals at once: increasing a store's marketing exposure while also adding money to the bottom line.

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14 Dec

Book Sense Kicks Off 2002 With Ads in The Atlantic

The January issue of The Atlantic will feature four Book Sense ads. Titles to be featured are: The Jazz Bird by Craig Holden (Simon & Schuster, 0743212967); Mrs. Kennedy: The Missing History of the Kennedy Years by Barbara Leaming (Free Press, 0684862093); Death at the Priory: Sex, Love, and Murder in Victorian England by James Ruddick (Atlantic Monthly Press, 0871138328); and Looking for Alaska by Peter Jenkins (St. Martin's Press, 0312261780). One of the ads will specifically promote BookSense. com to consumers.

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14 Dec

The January/February 2002 Book Sense 76 Preview

I know you can barely bear to think about 2002 right now, but I do hope you can take one moment in this hectic holiday season and get a little re-energized by the thought of a lot of gems coming first thing in the New Year! Great midlist for us to sell!

In fact, it's the highest number of books I can recall coming out in the first two weeks of the 76 time span in question, and I apologize in advance. I kept them to a minimum, AND a few publishers moved up shipping schedules for us to get them out earlier.


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07 Dec

Book Sense on NPR Concludes This Week

The current series of Book Sense spots on the National Public Radio (NPR) shows All Things Considered, Morning Edition, and Weekend Edition wraps up this week.

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30 Nov

Book Sense Spots on NPR for the Weeks of December 3 & 10

Book Sense spots on the National Public Radio (NPR) shows All Things Considered, Morning Edition, and Weekend Edition continue this week and next. Air dates, title information, and times-where available-are provided below. Air times are Eastern time and are approximate.

Programming information will be updated as more times become available online at here.

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30 Nov

"Booked for the Holidays" Flier Available Online

A PDF format "Booked for the Holidays" flier that you can print (in color or B&W) to post in your bookstore or use as a bag stuffer can be downloaded here.

The flier features titles highlighted in the December 10 issue of The New Yorker. Room is provided at the bottom of the flier to add your bookstore logo with a stamp or a sticker.


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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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