Marketing

The October 8 Technology Meetup will look at alternative payment methods, while the October 17 Marketing Meetup will focus on Libro.fm audiobooks. All booksellers are welcome to join.

Bookselling This Week reached out to several booksellers who regularly work with schools and compiled a list of specific actions they take every spring, summer, and fall, as well as throughout the school year.

Guest speakers will discuss the Love Your Bookstore challenge, which takes place November 8–17.

Guest speakers will discuss the Love Your Bookstore challenge, which takes place November 8–17.

The Pre-Order Calendar offers a list of titles with good pre-order potential and specifically features books with added value to encourage customers to order from their local indie bookstore.

Attendees will hear from fellow booksellers about when they start planning for the holiday shopping season, how they decide which books and gifts to promote, what platforms they use, and more.

One in five U.S. consumers will likely be making their first holiday purchases in October — or earlier — so booksellers should get their holiday marketing plans underway as soon as possible.

Booksellers shared information about opportunities for advertisement; areas for potential partnerships for cross-marketing; marketing timelines; using social media to maximize your posts’ impact; and more.

ABA now offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All booksellers are invited to participate in these online conversations.