Marketing

Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

The August Indie Next List e-newsletter, powered by Shelf Awareness, will be delivered to customers at more than 120 ABA member stores on Thursday, August 2.

The self-guided online course from Sarah Benoit of JB Media Group offers strategies and best practices to take control over and enhance store websites, improve online presence, and attract and engage more customers.

There is still another slot available (Saturday, December 29) for this year’s HarperCollins Facebook Live video program, which allows booksellers to take viewers on a virtual tour of their bookstores.

Last week’s online marketing roundtable for booksellers featured tips for offering coupons to customers. The next roundtable will take place in-person at BookExpo.

The ABC Children’s Group is asking booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

Booksellers are invited to participate in a roundtable discussion about e-commerce marketing tips and tactics, or to schedule a one-on-one session with staff to discuss e-commerce options.

The ABC Children’s Group is opening the floor for booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

Hundreds of thousands of customers at more than 120 ABA member stores will receive the May Indie Next List e-newsletter, powered by Shelf Awareness, in their inboxes on Thursday, May 3.

Chalkboard signs don’t have to be the only marketing tool indie bookstores use to drive customers into their shops during the summer months.

ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

The IndieCommunication newsletter for April 12 includes details about a webinar on creating mobile-friendly websites, a marketing roundtable, displaying secure content, and a tip of the week.

The most recent online marketing roundtable hosted by ABA introduced participating booksellers to a number of digital marketing tools that are available online and free to use.

A panel of booksellers and publishers discussed best practices for developing successful relationships with romance readers in their communities, from inventory selection to event planning.

Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.