Marketing

Guest speakers Mark Pearson, Nick Johnson, Matt Norcross, and Suzanne Droppert discussed the different ways booksellers can market audiobooks to their customers.

“We are delighted to share these bookmarks with independent bookstores across the country, whose work bringing books to readers we are delighted to support,” said NYTBR Editor Pamela Paul.

Booksellers are invited to sign up now to participate in an online discussion about audiobooks on November 29. On December 6, ABA’s Marketing Meetup will look at marketing for kids’ bookstores.

Guest speakers Kelly Justice of Fountain Bookstore, Suzanna Hermans of Oblong Books, and Gwyn Ridenhour of Matchbook Marketing discussed how they manage publisher co-op funds.

For more promotional material, booksellers can go to the AmEx website for Small Business Saturday posters and e-mail templates, or to BookWeb.org for Indies First web banners and social media images.

The most recent IndieCommunication invited booksellers to register for the IndieCommerce Institute, get ready for new credit card security changes, and sign up for a roundtable on co-op.

Booksellers are celebrating Halloween 2018 with creative book displays, themed window decorations, and festive events.

During the discussion, three bookseller panelists shared details about the membership programs their stores offer and the benefits customers receive when they sign up.