Matchbook Marketing Aims to Help Indie Booksellers Tell Their Story
Matchbook Marketing, which works with more than 60 indie booksellers, offers a print newsletter, custom store logos and branding, web development, and graphic design.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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