Marketing

Scuppernong Books’ “Year of the Author” initiative has enabled the Greensboro, North Carolina, store to sell more than 200 copies of James Baldwin’s books in 2017.

May 10 is the deadline for booksellers to register for a webinar on creating a press kit that will communicate their bookstore’s strongest selling points to publishers.

On May 11, ABA will host a webinar on creating a press kit that will prepare booksellers for their next conversation with publishers. The webinar will be presented by marketing consultant Maribeth Pelly.

With less than two weeks left to promote the April 29 celebration of Independent Bookstore Day, these social media and marketing tips will help booksellers make the most of the time remaining.

A new printed gift certificate design featuring artwork from Candlewick Press’ A Child of Books by Oliver Jeffers and Sam Winston can be ordered now on BookWeb.org.

All ABA bookstore members are being asked to fill out a brief survey about their online marketing and e-commerce needs. Aggregate results will be shared with members of ABA’s Digital Task Force.

Independent bookstores across the country are hosting a variety of fun and imaginative events to celebrate National Poetry Month.

Macmillan Children’s has assembled a digital toolkit that bookstores, schools, and libraries can use to publicize their events and promotions for this month’s Reading Without Walls challenge. 

The preregistration period for this July’s sixth annual celebration of Find Waldo Local has been extended to Monday, March 20.

Transfer of Perseus Books distribution completed; PRH to publish Obamas; WNDB internship application opens; Hummingbird offers new discount program; Study finds post-millennials prefer physical stores; Amazon opens East Coast store; #FreeWordsTurkey petition presented to German government; LA Times Book Prize finalists announced 

Danny Givens, owner of Givens Books-Little Dickens in Lynchburg, Virginia, has created a series of buy local-themed commercials for WABC, a local television station.

The Independent Bookstore Day Marketing-in-a-Mailer contains signage, stickers, teasers, shelf-talkers, and balloons to help bookstores promote the event. The kit costs $19 and orders are due March 1.

The Winter Institute session “Creating and Managing Your Store Brand” showed booksellers how committing to their store’s brand can help them attract and retain customers.

Author Emma Straub is serving as the ambassador for Independent Bookstore Day, which takes place April 29. Orders for special merchandise for the event are due February 1.

The IndieCommerce team explains what Google’s recent decision regarding intrusive interstitials on mobile devices means for bookstore websites.