Marketing

During ABA’s most recent virtual roundtable discussion, booksellers talked about creative new ways to engage with their customers, including through text messaging.

Participants in the most recent ABA online marketing roundtable shared tactics for boosting e-mail newsletter subscribers through effective use of pop-up forms.

Bookstores using ABA’s IndieCommerce platform experienced increased online sales this holiday season, with revenues, transactions, and the percent of visitors who placed an order all on the rise.

Cheery displays greet book shoppers in stores and on social media as booksellers dress their windows for the season.

Independent bookstores are enticing shoppers in the final days before Hanukkah and Christmas with fun, festive promotions and events that make gift-giving easier.

The nine regional bookseller associations have launched new initiatives and improvements for their 2017 holiday catalogs to increase distribution and bookseller participation and provide wider online access.

As U.S. booksellers celebrate Indies First, bookshops in the United Kingdom and Ireland will mark Sanctuary Saturday, which encourages the public to visit a bookstore for a peaceful shopping experience. 

Here is BTW’s annual holiday preparations checklist, offering reminders to help smooth day-to-day operations at your store during the upcoming season.

Nearly a dozen attractive and fun new holiday designs for in-store posters, web banners, and social media postings are available in BookWeb’s Bookseller DIY section.

As independent bookstores prepare for the spookiest season of the year, the National Retail Federation is predicting that Halloween spending will reach a record $9.1 billion in 2017.

There are many ways for indie booksellers to promote and participate in Indies First on Small Business Saturday, the annual celebration of independent bookstores taking place this year on November 25.

A variety of marketing materials are now available from the American Express Shop Small Studio for small businesses looking to promote Small Business Saturday.

Scuppernong Books’ “Year of the Author” initiative has enabled the Greensboro, North Carolina, store to sell more than 200 copies of James Baldwin’s books in 2017.

May 10 is the deadline for booksellers to register for a webinar on creating a press kit that will communicate their bookstore’s strongest selling points to publishers.

On May 11, ABA will host a webinar on creating a press kit that will prepare booksellers for their next conversation with publishers. The webinar will be presented by marketing consultant Maribeth Pelly.