Marketing

The Pre-Order Calendar offers a list of titles with good pre-order potential and specifically features books with added value to encourage customers to order from their local indie bookstore.

Attendees will hear from fellow booksellers about when they start planning for the holiday shopping season, how they decide which books and gifts to promote, what platforms they use, and more.

One in five U.S. consumers will likely be making their first holiday purchases in October — or earlier — so booksellers should get their holiday marketing plans underway as soon as possible.

Booksellers shared information about opportunities for advertisement; areas for potential partnerships for cross-marketing; marketing timelines; using social media to maximize your posts’ impact; and more.

ABA now offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All booksellers are invited to participate in these online conversations.

In the second of two meetups on how to organize and market multi-store events, bookseller speakers will discuss Independent Bookstore Day in addition to other shop local events, such as Find Waldo Local and Here’s Harry.

In the first of two meetups on how to organize and market multi-store events, bookseller speakers will focus on Independent Bookstore Day and how regional businesses put together bookstore crawls and passports. 

These live online discussions feature expert booksellers sharing tips, tricks, advice, and insight with attendees.

Bookseller speakers will share how they have delved into the world of romance through book clubs, pop-up shops, dreaming up annual celebration days, and generally being romance-friendly.