The American Booksellers Association offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup.
In November, ABA will present meetups on the following topics:
- Marketing Meetup (Thursday, November 7, at 11:00 a.m. ET): “How to Determine Your Marketing Budget”: Marketing is an important part of every business, but covering the cost of it can be challenging. In this session, hear from an industry expert and fellow booksellers on their best practices and recommendations for determining your own marketing budget. Guest speakers will be Mark Kaufman of Paz & Associates, Alana Haley of Schuler Books, Ari Gersen of Longfellow Books, and P.K. Sindwani of Towne Book Center.
- Technology Meetup (Tuesday, November 12, at 2:00 p.m. ET): “Task Management/Staff Communication Tools”: Keeping track of all the “stuff” — who is doing what, where so-and-so is, when something is happening — and making sure your whole team knows about it can be a daily battle. In this session, hear from fellow booksellers about the tools they use, what they are using them for, and their recommended best practices. Guest speakers will be Kelly Justice of Fountain Bookstore, Laura Heaberlin of Flying Pig Bookstore, and Candice Huber of Tubby & Coo's Mid-City Book Shop.
- Marketing Meetup (Thursday, November 21, at 11:00 a.m. ET): “Marketing with Eventbrite,” the event management and ticketing website; more details to come.
All member booksellers are invited to participate in these online discussions; subscribe to the Meetup mailing list here to receive invitations and to learn about how to sign up for the Technology Meetups, Marketing Meetups, or both.