ABA Meetups

ABA Meetups are part of ABA's ongoing education initiatives for members.

The Marketing Meetups are a series of online meetings focused on the importance of marketing as a tool to increase retention, boost revenue, meet demand, and promote your overall business.

The Technology Meetups are a series of online meetings focused on delivering best practices, and tips for incorporating tech-related tools successfully to meet your business needs.
The meetups are an opportunity to socialize and learn from your fellow booksellers on a range of topics relevant to the field today in a friendly, welcoming atmosphere.  

All booksellers are invited to participate in the bookseller-led educational conversations, which are conducted through Zoom.us and can sign up through the form on this page. Questions or suggestions for topics should be directed to marketingmeetup@bookweb.org or technologymeetup@bookweb.org.

Upcoming Meetups

Marketing Meetup - Holiday Marketing Campaign Plans
Thursday, August 22, 2019

With local supermarkets already displaying Halloween candy, the holiday season is fast approaching. In fact, according to Facebook’s holiday shopping survey, one in five U.S. consumers will likely be making their first holiday purchases in October — or earlier — so booksellers should get their holiday marketing plans underway as soon as possible... More information

Past Meetups

Technology Meetup - SMS Services
Tuesday, August 13, 2019

SMS messaging is a communication channel that allows businesses to advertise and promote products to customers as well as to engage with them, all through text messaging. During the session, booksellers will hear from colleagues who are using various SMS services to communicate with their customers.

Recap

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2
Thursday, August 8, 2019

In the second of two meetups on how multi-store events are organized and marketed, bookseller speakers will continue to discuss Independent Bookstore Day in addition to other shop-local events, such as Find Waldo Local, Here’s Harry (a Harry Potter version of Where’s Waldo), and more.

Recap

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1
Thursday, July 25, 2019

In the first of two meetups on how multi-store events are organized and marketed, bookseller speakers will focus on Independent Bookstore Day and how regional businesses put together bookstore crawls and passports.

Recap

Marketing Meetup - Catching the Romance Reader
Thursday, July 11, 2019

During the Marketing Meetup on Thursday, July 11, at 11:00 a.m. EDT, booksellers will hear from four of their colleagues who have all delved into the world of romance literature... More details

Recap

Technology Meetup - Google Analytics
Tuesday, July 2, 2019

During the first-ever Technology Meetup, to take place Tuesday, July 2, attendees will hear how bookstores are using Google Analytics, what type of information they are tracking, best practices and tips, and how to set up Google Analytics “Goals.” ...More details

Recap

Marketing Meetup - Ingram Spark: Offering Printing & Publishing Services To Your Local Community
Thursday, June 20, 2019

During the Marketing Meetup on Thursday, June 20, at 11:00 a.m. EDT, booksellers will hear from two independent bookstores that are utilizing current printing and publishing technologies to offer full-service printing, publishing, and author services to their local author communities... More details

Recap

Marketing Meetup - Best Practices for Marketing Sidelines
Thursday, June 6, 2019

During the Marketing Meetup on Thursday, June 6, at 11:00 a.m. EDT, guest booksellers will discuss best practices for marketing sidelines to customers... More details

Recap

Marketing Meetup - Carrying Your Digital Marketing Campaigns Across Multiple Platforms (LIVE AT BOOKEXPO)
Thursday, May 30, 2019

The American Booksellers Association will present a live Marketing Meetup at this year’s BookExpo, “Carrying Your Digital Marketing Campaigns Across Multiple Platforms”; unlike usual Marketing Meetup sessions, this one will not be broadcast on Zoom.us,... More details

Recap

Marketing Meetup - Ingram Spark: Hosting Community Writing Contests/Creating Original Content
Thursday, May 23, 2019

On May 23, the American Booksellers Association will present “Hosting Community Writing Contests/Creating Original Content,” the second in a series of three Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool... More details

Recap

Marketing Meetup - Well Read Black Girl Book Club
Thursday, May 9, 2019

In this Marketing Meetup, guest speakers will review the overall goal of Well-Read Black Girl, talk about the marketing initiatives they have taken so far... More details

Recap

Marketing Meetup - Ingram Spark: Hosting Successful & Profitable Local Author Education, Marketing, and Event Programs
Thursday, April 25, 2019

During this marketing meetup booksellers will be discussing the author education, marketing, and event programming at their store... More details

Recap

Marketing Meetup - Influencer Marketing
Thursday, April 11, 2019

This meetup will focus on influencer marketing, a combination of marketing tools that takes the idea of a celebrity (influencer) endorsement and places it into a present-day content-driven marketing campaign... More details

Recap

Marketing Meetup - Blog Marketing
Thursday, March 28, 2019

This marketing meetup will cover the different ways booksellers can market their store using a blog... More Details

Recap

Marketing Meetup - Marketing through Twitter
Thursday, March 14, 2019

The session will cover marketing tips for promoting your store and engaging customers through Twitter.....More details

Recap

Marketing Meetup - Marketing through Pinterest
Thursday, February 28, 2019

The session will cover how to use Pinterest to market your store...More details

Recap

Marketing Meetup - Best Practices for Ticketed Events
Thursday, February 14, 2019

This meetup will look at best practices for ticketed events...More details

Recap

Marketing Meetup - Marketing through Instagram
Thursday, January 31, 2019

The session will cover what and when to post; paying for Instagram ads; selling through Instagram; tracking analytics; and benefits to marketing on Instagram... More details

Recap

Marketing Meetup - Marketing Your Bookstore in a Tourist Town
Thursday, January 17, 2019

The January 17 Marketing Meetup will focus on marketing your bookstore in a tourist town ...More details

Recap

 

Marketing Meetup - Open Session
Thursday, January 3, 2019

An open conversation for booksellers to discuss the marketing ideas that worked for them in 2018 — and what didn’t — and to brainstorm new topics for Marketing Meetups to cover in 2019....More details

 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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