ABA Meetups

ABA Meetups are part of ABA's ongoing education initiatives for members.

The Marketing Meetups are a series of online meetings focused on the importance of marketing as a tool to increase retention, boost revenue, meet demand, and promote your overall business. 

The Technology Meetups are a series of online meetings focused on delivering best practices, and tips for incorporating tech-related tools successfully to meet your business needs.

The meetups are an opportunity to socialize and learn from your fellow booksellers on a range of topics relevant to the field today in a friendly, welcoming atmosphere.  

All booksellers are invited to participate in the bookseller-led educational conversations, which are conducted through Zoom.us, and can sign up through the form on this page. Questions or suggestions for topics should be directed to marketingmeetup@bookweb.org or technologymeetup@bookweb.org.

The ABA Coffee Breaks are a regular live forum hosted by the American Booksellers Association where booksellers can talk with one another about any bookselling-related topics. ABA Coffee Breaks are held every Tuesday at 3:00 p.m. ET and the last Thursday of each month at 6:00 p.m. ET. These sessions are an open forum; the opinions expressed are those of the individual participants, not of ABA. Booksellers who do not have the Zoom meeting ID and password can email info@bookweb.org to get details. Booksellers are also welcome to email questions or topics for discussion ahead of time as well. 

BIPOC Coffee Breaks, currently held the first Thursday of the month at 6:00 p.m. ET are open to all booksellers who identify as BIPOC, and are a place for booksellers and bookstore owners to gather for connection, support, community, resources, and networking. Booksellers who do not identify as BIPOC — Black, Indigineous, or People of Color — and BIPOC allies should not plan to attend.

The Marketing Meetups, Technology Meetups, and standard Coffee Breaks are recorded, and information discussed is reflective of the time of the recording. Recordings of each session can be found under the Education section on BookWeb.org (a username and password are required).

Upcoming Meetups

BIPOC Coffee Break
Thursday, December 3, 2020

This session will take place at 6 PM ET

The next meeting space for BIPOC -- Black, Indigenous, or People of Color -- booksellers and bookstore owners to gather for connection, support, community, resources, and networking. This will be a non-hosted opportunity; there will not be a facilitator and ABA staff will not be in attendance other than to let people into the room. Booksellers and store owners interested in attending should email info@bookweb.org for the Zoom information. Please note: This session has a session-specific password; so please email for details.

Coffee Break
Tuesday, December 8, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.  

 

Late-night Coffee Break
Wednesday, December 9, 2020

This session will take place at 8 PM ET on WEDNESDAY

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.  

 

Coffee Break
Tuesday, December 15, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.  

 

Past Meetups

Coffee Break
Tuesday, December 1, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.  

 

Coffee Break
Tuesday, November 24, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.  

 

Late-night Coffee Break
Thursday, November 19, 2020

This session will take place at 8 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.  

 

Coffee Break
Tuesday, November 17, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.  

 

Technology Meetup: Open Conversation
Thursday, November 12, 2020

This session will take place at 1 PM ET

This session will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about what technologies improved their business operations or made work life easier this year, what technology they might be looking info for next year, technology meetup topics that stores benefited from over the past year; and what booksellers might like to see covered during meetups in 2021.

 

Coffee Break
Tuesday, November 10, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.  

 

Marketing Meetup: Open Conversation
Thursday, November 5, 2020

This session will take place at 1 PM ET

This session will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about what marketing ideas worked and didn't work this year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from over the past year, and what booksellers might like to see covered during meetups in 2021.

Recap

BIPOC Coffee Break
Thursday, November 5, 2020

This session will take place at 6 PM ET

The next meeting space for BIPOC -- Black, Indigenous, or People of Color -- booksellers and bookstore owners to gather for connection, support, community, resources, and networking. This will be a non-hosted opportunity; there will not be a facilitator and ABA staff will not be in attendance other than to let people into the room. Booksellers and store owners interested in attending should email info@bookweb.org for the Zoom information. Please note: This session has a session-specific password; so please email for details.

Coffee Break
Tuesday, November 3, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.  

 

Evening Coffee Break
Thursday, October 29, 2020
This session will take place at 6 PM ET
 
Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.
 
Coffee Break
Tuesday, October 27, 2020
This session will take place at 3 PM ET
 
Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.
 
Coffee Break
Tuesday, October 20, 2020
This session will take place at 3 PM ET
 
Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.
 
Coffee Break
Tuesday, October 13, 2020
This session will take place at 3 PM ET
 
Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.
 
Technology Meetup - Shipping Tools
Thursday, October 8, 2020

This session will take place at 1 PM ET

This session will feature booksellers discussing what shipping platforms and software they are using, what their process is, and useful tips.

Guest speakers are: Suzanna Hermans of Oblong Books in Rhinebeck and Millerton, New York Alison Gwinn of Changing Hands in Tempe and Phoenix, Arizona Kathy Burnette of Brain Lair Books in South Bend, Indiana

Recap

 

Coffee Break
Tuesday, October 6, 2020
This session will take place at 3 PM ET
 
Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.
 
New Member Coffee Break
Monday, October 5, 2020

This session will take place at 1 PM ET

The New Member Coffee Break focused towards new and provisional bookstore members will include a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members and will look at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff. Registration is required
 
BIPOC Coffee Break
Thursday, October 1, 2020
This session will take place at 6 PM ET
 
The next meeting space for BIPOC -- Black, Indigenous, or People of Color -- booksellers and bookstore owners to gather for connection, support, community, resources, and networking. This will be a non-hosted opportunity; there will not be a facilitator and ABA staff will not be in attendance other than to let people into the room. Booksellers and store owners interested in attending should email info@bookweb.org for the Zoom information. Please note: This session has a session-specific password; so please email for details.
 
Coffee Break
Tuesday, September 29, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.

Coffee Break: Evening Session
Thursday, September 24, 2020

This session will take place at 6 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.

Coffee Break
Tuesday, September 22, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.

Coffee Break
Tuesday, September 15, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.

Technology Meetup - Eventbrite Updates
Thursday, September 10, 2020

This session will take place at 1 PM ET

During this session, Jorge Portillo, Client Success Manager and Donna Kumar, Technical Customer Success Manager II at Eventbrite will provide updates on recent changes to Eventbrite and some really useful tools that will soon be available.

Recap

Coffee Break
Tuesday, September 8, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.

Marketing Meetup - Holiday Season Marketing
Thursday, September 3, 2020
This session will take place at 1 PM ET
 
Given the events of the year thus far, it’s easy to understand how overwhelming the idea of planning for the holidays is. How tempting it is to just stop planning and see what happens.  We get it, really we do...but on the flip side, we know how important this upcoming season could be. With that in mind, we've lined up several bookseller guest speakers who will be sharing their best suggestions and ideas on Holiday Marketing for the coming season.  
 
Guest speakers 
  • Lea Bickerton, The Tiny Bookstore
  • Clancey D’Isa, Seminary Co-op Bookstore
  • Enda Jean Pemberton Jones, Enda's Booktique
  • Broche Fabian, River Dog Book Co.
  • Liz Hottel, Politics & Prose
  • Candice Huber, Tubby & Coo's Mid-City Book Shop

Recap

BIPOC Coffee Break
Thursday, September 3, 2020

This session will take place at 6 PM ET

The next Coffee Break meeting space for BIPOC — Black, Indigenous, or People of Color — booksellers and bookstore owners to gather for connection, support, community, resources, and networking. BIPOC allies and booksellers who do not identify as BIPOC should not plan to attend. The results of a July survey indicated that opinions were evenly split on whether there should be a facilitator for these virtual coffee breaks. While the past two sessions were not facilitated, this session will be facilitated by Chief Executive and Founder of Diversity Decoder Linda Dunbar, a PR and corporate communications consultant and executive with global Fortune 500 experience. More details here

 

Coffee Break: Reprogrammed to focus on Buying Monthly
Tuesday, September 1, 2020

This session will take place at 3 PM ET

During this reprogrammed Coffee Break, a panel of guest speakers will speak to the process of buying monthly v. seasonally and will be available to answer questions from attendees. 

Coffee Break: Evening Session
Thursday, August 27, 2020

This session will take place at 6 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.

Coffee Break
Tuesday, August 25, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.

Marketing Meetup: Romance Books, They're Good for You
Thursday, August 20, 2020

This session will take place at 1 PM ET

Romance novels offer a happy ending usually accompanied by warm fuzzy feelings, and, to a point, predictability. During these uncertain times, is it any surprise that more readers are seeking the comfort romance books provide? In this session, booksellers will hear from several guest speakers on a bevy of topics such as marketing romance books, who the romance reader is, who might be a romance reader, what a store is missing out on by not selling romance books, what type of events can be created, and more.

Recap

Coffee Break
Tuesday, August 18, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.

Technology Meetup: Crowdcast
Thursday, August 13, 2020

This session will take place at 1 PM ET

As virtual events become increasingly important, good information about hosting options is increasingly important. Steve Fisher, Crowdcast Specialist and a general fan of indie bookstores, has offered his time to provide a brief demonstration of how to create an event through Crowdcast. He will be available to answer questions regarding the platform during this session. 

Recap

Coffee Break: Reprogrammed to Focus on Current Wage and Labor Requirements
Tuesday, August 11, 2020

This session will take place at 3 PM ET

Booksellers are invited to join the American Booksellers Association for a Coffee Break that has been programmed to focus on wage and labor requirements for bookstores as some states place COVID-19-related quarantine mandates on people entering from out-of-state. See the full details here

Marketing Meetup: Paid Social Media Advertising
Thursday, August 6, 2020

This session will take place at 1 PM ET

During this session, Alana Haley of Schuler Books & Nicola's Books and Peter Makin and Caitlin Marsh of Brilliant Books will speak to their use of paid advertising options through Facebook, such as Facebook Ads and Boosts. In addition, Cassandra Cross and Jordan Brannon of Coalition Technologies will also be offering further advice and tips on Pay-Per-Click advertising.

Recap

 

BIPOC Coffee Break
Thursday, August 6, 2020

This session will take place at 6 PM ET

This forum, which is open to all booksellers who identify as BIPOC, is a place for booksellers and bookstore owners to gather for connection, support, community, resources, and networking. Booksellers who do not identify as BIPOC — Black, Indigineous, or People of Color — and BIPOC allies should not plan to attend. This will be a non-hosted opportunity; there will not be a facilitator and ABA staff will not be in attendance other than to let people into the room. Hosting responsibilities will be turned over to an attendee. 

Coffee Break
Tuesday, August 4, 2020

This session will take place at 3 PM ET

Live forum, hosted by the American Booksellers Association, where booksellers can talk with one another about any bookselling-related topics. These sessions are an open forum though booksellers are welcome to send questions or topics to be discussed ahead of time to info@bookweb.org as well.

Technology Meetup - Zoom
Thursday, July 30, 2020

This session will take place at 1 PM ET

Earlier in June, publisher Wiley offered to send copies of Zoom for Dummies to independent booksellers free of charge upon request. Now, Wiley has gone a step further to work with ABA and Zoom for Dummies author Phil Simon to set up this Technology Meetup, during which Phil will provide his expert advice on Zoom including best practices, tips, and answers to some commonly asked questions.  

Recap

Technology Meetup - Cyber Insurance
Thursday, July 9, 2020

This session will take place at 1 PM ET

There are various insurance coverages that can assist in providing protections to you and your bookstore related to cyber threats. During this time of crisis, there has been a notable increase in the need for cyber security. Cyber threats can come in many forms (phishing, malware, extortion, viruses, etc.), and cyber insurance coverages come in many forms as well. The team from Arrowhead General Insurance Agency will present information on cyber coverages and how these coverages can protect your bookstores. Guest speakers will include Bookstore Insurance Specialist Judi Yacovazzi, Vice President and Bookstore Insurance Leader Tiffany Poletti, and Chief Underwriting Officer Chris McQuiklin.

Recap

Marketing Meetup - Marketing Ideas From Small Stores
Thursday, July 2, 2020

This session will take place at 1 PM ET

Marketing is absolutely necessary for a business to be successful, and even more important for small, independent businesses. Without thoughtful marketing, your store may only be recommended a few times by people who happen to find you — but that’s it; there’s no real customer growth. In this session, you’ll hear from ​six guest speakers from small bookstores, who will share what works for their stores in a variety of marketing areas, including social media, newsletters, events, and general marketing.

Recap

Marketing Meetup - Marketing Your Store to a School: Revisited
Thursday, June 25, 2020

This session will take place at 1 PM ET

After receiving a number of requests to revisit the “Marketing Your Store to a School” topic previously covered in March, ABA has decided to cover it again with a focus on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person. Booksellers will hear about the changes bookseller panelists have made or are considering making and get fresh points of view from booksellers just beginning the process. Other booksellers with experience on marketing and holding virtual school events are encouraged to attend the call and share their experiences.

Guest Speakers:

Recap

Technology Meetup - Chatbot for Orders
Thursday, June 11, 2020

This session will take place at 1 PM ET

This session will feature bookseller Angela Trigg of Haunted Book Shop in Mobile, Alabama, who has created a chatbot through which customers can place orders. The chatbot can detect if someone wants to order a book and then asks questions (like title, author, etc.) and records the answers to create an order note for the store through a third-party service. In this session, booksellers will hear about the online tools Trigg used and how she set it up, as well as see a demonstration of how it works from the customer side.

Recap

Retaining New Customers part 2
Thursday, June 4, 2020

This session will take place at 1 PM ET

How to Make Friends and Influence Purchases: Digital Marketing’s Self-Help Guide to Customer Retention.

Following the May 7 Marketing Meetup on Retaining New Customers, Jordan Brannon and Cass Cross of Coalition Technologies will return to discuss how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more. 

Recap

Technology Meetup - Useful Tools/Services
Thursday, May 14, 2020

This session will take place at 1 PM ET

Stores have had to make a lot of quick decisions and changes lately and in many cases adjust to a new way of doing business. In this session, you'll hear from a few guest speakers who have recently started using services or tools to help manage that new way of business.

Guest Speakers
  • Broche Fabian - River Dog Book Co.
  • Ariana Paliobagis - Country Bookshelf
  • Bryan Loar - Cover to Cover Children's Books
  • Dave Lucey - Page 158 Books

Recap

 

Retaining New Customers part 1
Thursday, May 7, 2020

This session will take place at 2 PM ET

This session will focus on retaining new customers, as stores are seeing an increase in online sales. For this two-part session, Jordan Brannon of Coalition Technologies, who previously partnered with ABA for an SEO session during Winter Institute, will return to offer expert guidance on this subject. “We’re interested in helping independent bookstores achieve sustainable growth and an engaged, loyal audience through proven digital marketing techniques,” said Brannon. “The session will focus on message-based marketing, SEO, SEM, social media, and more.”

Recap

Marketing Meetup - Virtual Events Part 3
Thursday, April 30, 2020

The conclusion to our 3 part series on virtual events will feature publisher panelists, who will share what online platforms they are using, any tips/tricks/best practices they have come up with, what types of events are being held, how they are deciding whether to ticket or offer free events, what they are contributing to bundles, and how they work with the bookstores and the platforms they are using.

Guest Speakers:

  • Melissa Campion of Macmillan
  • Lara Phan of Penguin Random House
  • Taryn Roeder of Houghton Mifflin Harcourt
  • Karen Torres of Hachette Book Group

Recap

Marketing Meetup - Virtual Events Part 2
Thursday, April 23, 2020
Following up on the success of the April 9 meetup on the same topic, we'll be presenting Virtual Events part 2.
 
With readers staying home and bookstores in various states of closure due to COVID-19, staying connected with customers and the local community is vitally important. Virtual events are quickly becoming one of the main ways to keep that connection. In this session, booksellers will hear from three guest speakers who have held virtual events recently, who will offer tips and recommendations. 
 
Guest speakers will include:
  • Liz Decker of Caprichos Books in Bel Air, Maryland
  • Kimberly McNamara of Read It Again in Suwanee, Georgia
  • Cassie Riva of An Unlikely Story in Plainville, Massachusetts
  • Roseann Backlin of Love's Sweet Arrow in Tinley Park, Illinois

Recap

Marketing Meetup - Virtual Events
Thursday, April 9, 2020
With readers staying home and bookstores in various states of closure, staying connected with customers and your community is becoming vitally important. Virtual events are quickly becoming one of the main ways to keep that connection. In this session you'll hear from 3 guest speakers who have held virtual events recently, using 3 different platforms with tips and recommendations for all.
 
 
Technology Meetup - Direct to Home Fulfillment From Ingram
Tuesday, April 7, 2020
Direct to Home allows booksellers to ship books to their customers’ doorsteps. Offer your customers an alternative to the in-store experience and maintain sales through Direct to Home. With a simple setup, you get access to Ingram’s entire inventory available for immediate shipping.
 
The session will include a live demonstration with Eric Forrest, supervisor, customer care, customer care operations and e-services, Ingram Content Group. Please note this session will take place at 1:00 p.m. ET. This is a change in time from typical Technology Meetups and a special addition to the schedule.
 
 
Marketing Meetup - Marketing Your Store to a School
Thursday, March 26, 2020
Working with your local school can be a great source of revenue for your store and build upon your store's foundation of community. In this session, bookseller guest speakers will share how they began reaching out to local schools and built mutually beneficial relationships.
 
Guest Speakers
  • Jamie Anderson, Ducks Cottage
  • Stephanie Heinz, Print: A Bookstore
  • Cathy Berner, Blue Willow Bookshop

Recap

Technology Meetup - Using Ingram ipage for Book Ordering
Tuesday, March 3, 2020

 This session will focus on using Ingram’s iPage for book orders and feature a demonstration from Ingram’s Marsha Wood.

Recap

Marketing Meetup - Edelweiss 360
Thursday, February 27, 2020

Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. In addition to driving foot traffic to stores, this new service aims to expand a store’s online ordering and pre-ordering capabilities to better compete with large online retailers. In this upcoming session bookseller attendees will hear from John Rubin, CEO & New Product Development Director about how Edelweiss360 works and have the oppourtunity to ask any questions.

Recap

Technology Meetup - Password Security
Tuesday, February 4, 2020
Passwords are not always convenient, but they also aren't going anywhere. During the meetup, bookseller attendees will hear about the importance of password security, best practices, and tools to make remembering them a little bit easier while still being secure.
 
Guest speakers will include ABA System Administrator Josh Harding, Dan Brewster of Prologue Bookshop, and Doug Robinson of Eagle Eye Book Shop.
 
ABA Marketing Meetup - Marketing Your Bookstore Pet
Thursday, January 30, 2020
This upcoming session focuses on how booksellers can leverage their furry and cuddly (or even the not-so-furry or cuddly) pets to drive attention to their store and bring in customers.
 
Guest speakers include:
  • Rebecca Binkowski of MacIntosh Books and Paper in Sanibel, Florida
  • Jessica Osborne of E. Shaver, Bookseller in Savannah, Georgia
  • Christine Burke of Clues Unlimited in Tucson, Arizona
  • Anna Hersh and Drew Sieplinga of Wild Rumpus in Minneapolis
Additional information will be provided by Carrie Deming of The Dog Eared Book in Palmyra, New York.
 
Marketing Meetup - Why SEO Matters to Your Marketing Plan (LIVE AT Wi15)
Friday, January 24, 2020

Marketing is more than social media, newsletters, or placing ads. While all of these tasks are vital to marketing, it is important not to overlook search engine optimization or SEO. In this session, you’ll learn what SEO is, why it matters, and some best practices for implementation.

Recap

Technology Meetup - Open Conversation
Tuesday, January 14, 2020

Come prepared to chat! This session will not have planned guest speakers. We will have an open conversation with all booksellers attendees and hope to discuss the following:

  • What technology made your business more efficient this past year? Anything you tried that didn't work out?
  • Are you planning to try any new technology this year?
  • What Technology Meetup topics did your store benefit from over this past year?
  • What topics would you like to see covered at Technology Meetups in the coming year?
Marketing Meetup - Open Conversation
Thursday, January 2, 2020

Come prepared to chat! This session will not have planned guest speakers. We will have an open conversation with all booksellers attendees and hope to discuss the following:

  • What marketing ideas and strategies worked for your store last year? What didn’t?
  • What are your store’s marketing plans for this upcoming year?  
  • What Marketing Meetup topics did your store benefit from over this past year?
  • What topics would you like to see covered at Marketing Meetups in the coming year?
Marketing Meetup - Eventbrite + Marketing
Thursday, November 21, 2019

This upcoming session focuses on how booksellers can use the event management and ticketing website Eventbrite. In this session, a representative will teach attendees about the service, and then three booksellers from ABA member stores will discuss how they use it to promote and market their events.

Guest speakers will include Jorge Portillo of Eventbrite; John Ganiard of Literati Bookstore; Vincent Onorati of Word Bookstore; and Jill Hendrix of Fiction Addiction.

Recap

Technology Meetup - Task Management/Staff Communication Tools
Tuesday, November 12, 2019

Communication Tools”: Keeping track of all the “stuff” — who is doing what, where so-and-so is, when something is happening — and making sure your whole team knows about it can be a daily battle. In this session, hear from fellow booksellers about the tools they use, what they are using them for, and their recommended best practices. Guest speakers will be Kelly Justice of Fountain Bookstore, Laura Heaberlin of Flying Pig Bookstore, and Candice Huber of Tubby & Coo's Mid-City Book Shop.

Recap

Marketing Meetup - How to Determine Your Marketing Budget
Thursday, November 7, 2019

Marketing is an important part of every business, but covering the cost of it can be challenging. In this session, hear from an industry expert and fellow booksellers on their best practices and recommendations for determining your own marketing budget. Guest speakers will be Mark Kaufman of Paz & Associates, Alana Haley of Schuler Books, Ari Gersen of Longfellow Books, and P.K. Sindwani of Towne Book Center.

Recap

Marketing Meetup - Libro.fm Audiobook Marketing
Thursday, October 17, 2019
This session will look at marketing Libro.fm audiobooks.and will cover the following:
  • Selling Libro.fm audiobooks and audiobook gifts during the holidays
  • Libro.fm’s Real People Monday promotion (also known as Cyber Monday)
  • An audiobook Q&A with Libro.fm and participating booksellers
Guest speakers will be Nick Johnson from Libro.fm, Paul Hanson of Village Books, Suzanne Droppert of Liberty Bay Books, and Jennifer Wood of East City Bookshop.
 


Technology Meetup - Payment Methods
Tuesday, October 8, 2019
Whether in-store or at an offsite event, collecting payment is a key part of booksellers’ day-to-day business, but with so many payment options to choose from — such as Square, PayPal, Chase Pay, and more — it can be difficult to figure out which one is best. This session will focus on alternative payment methods and how stores are using them.
 
 
Marketing Meetup - Love Your Bookstore Marketing Campaigns
Thursday, September 19, 2019

The session will offer an introduction to the Love Your Bookstore challenge, an overview of how stores have participated in the past, and ideas for how to market the event and get customers involved and excited about it.

Recap

Technology Meetup - Digital Events
Tuesday, September 10, 2019

This Technology Meetup on digital events, will look at alternatives to in-store visits with authors, from online book clubs to Facebook Live to Skype sessions.

Recap

Marketing Meetup - Hummingbird eBook Marketing
Thursday, September 5, 2019

Established in 2014, Hummingbird offers a free, turnkey e-book and audiobook retailing platform that allows bookstores, publishers, media, nonprofits, bloggers, and others to compete with Amazon, Apple, and Barnes & Noble in the digital arena. During this session, booksellers will hear about the service from Hummingbird staff and from booksellers who are successfully marketing the service to their customers.

Recap

Marketing Meetup - Holiday Marketing Campaign Plans
Thursday, August 22, 2019

With local supermarkets already displaying Halloween candy, the holiday season is fast approaching. In fact, according to Facebook’s holiday shopping survey, one in five U.S. consumers will likely be making their first holiday purchases in October — or earlier — so booksellers should get their holiday marketing plans underway as soon as possible... More information

Recap

Technology Meetup - SMS Services
Tuesday, August 13, 2019

SMS messaging is a communication channel that allows businesses to advertise and promote products to customers as well as to engage with them, all through text messaging. During the session, booksellers will hear from colleagues who are using various SMS services to communicate with their customers.

Recap

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2
Thursday, August 8, 2019

In the second of two meetups on how multi-store events are organized and marketed, bookseller speakers will continue to discuss Independent Bookstore Day in addition to other shop-local events, such as Find Waldo Local, Here’s Harry (a Harry Potter version of Where’s Waldo), and more.

Recap

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1
Thursday, July 25, 2019

In the first of two meetups on how multi-store events are organized and marketed, bookseller speakers will focus on Independent Bookstore Day and how regional businesses put together bookstore crawls and passports.

Recap

Marketing Meetup - Catching the Romance Reader
Thursday, July 11, 2019

During the Marketing Meetup on Thursday, July 11, at 11:00 a.m. EDT, booksellers will hear from four of their colleagues who have all delved into the world of romance literature... More details

Recap

Technology Meetup - Google Analytics
Tuesday, July 2, 2019

During the first-ever Technology Meetup, to take place Tuesday, July 2, attendees will hear how bookstores are using Google Analytics, what type of information they are tracking, best practices and tips, and how to set up Google Analytics “Goals.” ...More details

Recap

Marketing Meetup - Ingram Spark: Offering Printing & Publishing Services To Your Local Community
Thursday, June 20, 2019

During the Marketing Meetup on Thursday, June 20, at 11:00 a.m. EDT, booksellers will hear from two independent bookstores that are utilizing current printing and publishing technologies to offer full-service printing, publishing, and author services to their local author communities... More details

Recap

Marketing Meetup - Best Practices for Marketing Sidelines
Thursday, June 6, 2019

During the Marketing Meetup on Thursday, June 6, at 11:00 a.m. EDT, guest booksellers will discuss best practices for marketing sidelines to customers... More details

Recap

Marketing Meetup - Carrying Your Digital Marketing Campaigns Across Multiple Platforms (LIVE AT BOOKEXPO)
Thursday, May 30, 2019

The American Booksellers Association will present a live Marketing Meetup at this year’s BookExpo, “Carrying Your Digital Marketing Campaigns Across Multiple Platforms”; unlike usual Marketing Meetup sessions, this one will not be broadcast on Zoom.us,... More details

Recap

Marketing Meetup - Ingram Spark: Hosting Community Writing Contests/Creating Original Content
Thursday, May 23, 2019

On May 23, the American Booksellers Association will present “Hosting Community Writing Contests/Creating Original Content,” the second in a series of three Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool... More details

Recap

Marketing Meetup - Well Read Black Girl Book Club
Thursday, May 9, 2019

In this Marketing Meetup, guest speakers will review the overall goal of Well-Read Black Girl, talk about the marketing initiatives they have taken so far... More details

Recap

Marketing Meetup - Ingram Spark: Hosting Successful & Profitable Local Author Education, Marketing, and Event Programs
Thursday, April 25, 2019

During this marketing meetup booksellers will be discussing the author education, marketing, and event programming at their store... More details

Recap

Marketing Meetup - Influencer Marketing
Thursday, April 11, 2019

This meetup will focus on influencer marketing, a combination of marketing tools that takes the idea of a celebrity (influencer) endorsement and places it into a present-day content-driven marketing campaign... More details

Recap

Marketing Meetup - Blog Marketing
Thursday, March 28, 2019

This marketing meetup will cover the different ways booksellers can market their store using a blog... More Details

Recap

Marketing Meetup - Marketing through Twitter
Thursday, March 14, 2019

The session will cover marketing tips for promoting your store and engaging customers through Twitter.....More details

Recap

Marketing Meetup - Marketing through Pinterest
Thursday, February 28, 2019

The session will cover how to use Pinterest to market your store...More details

Recap

Marketing Meetup - Best Practices for Ticketed Events
Thursday, February 14, 2019

This meetup will look at best practices for ticketed events...More details

Recap

Marketing Meetup - Marketing through Instagram
Thursday, January 31, 2019

The session will cover what and when to post; paying for Instagram ads; selling through Instagram; tracking analytics; and benefits to marketing on Instagram... More details

Recap

Marketing Meetup - Marketing Your Bookstore in a Tourist Town
Thursday, January 17, 2019

The January 17 Marketing Meetup will focus on marketing your bookstore in a tourist town ...More details

Recap

 

Marketing Meetup - Open Session
Thursday, January 3, 2019

An open conversation for booksellers to discuss the marketing ideas that worked for them in 2018 — and what didn’t — and to brainstorm new topics for Marketing Meetups to cover in 2019....More details

 

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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