Marketing Meetup - How to Determine Your Marketing Budget
Thursday, November 7, 2019
Marketing is an important part of every business, but covering the cost of it can be challenging. In this session, hear from an industry expert and fellow booksellers on their best practices and recommendations for determining your own marketing budget. Guest speakers will be Mark Kaufman of Paz & Associates, Alana Haley of Schuler Books, Ari Gersen of Longfellow Books, and P.K. Sindwani of Towne Book Center.
Marketing Meetup - Libro.fm Audiobook Marketing
Thursday, October 17, 2019
This session will look at marketing Libro.fm audiobooks.and will cover the following:
Selling Libro.fm audiobooks and audiobook gifts during the holidays
Libro.fm’s Real People Monday promotion (also known as Cyber Monday)
An audiobook Q&A with Libro.fm and participating booksellers
Guest speakers will be Nick Johnson from Libro.fm, Paul Hanson of Village Books, Suzanne Droppert of Liberty Bay Books, and Jennifer Wood of East City Bookshop.
Technology Meetup - Payment Methods
Whether in-store or at an offsite event, collecting payment is a key part of booksellers’ day-to-day business, but with so many payment options to choose from — such as Square, PayPal, Chase Pay, and more — it can be difficult to figure out which one is best. This session will focus on alternative payment methods and how stores are using them.
Marketing Meetup - Love Your Bookstore Marketing Campaigns
Thursday, September 19, 2019
The session will offer an introduction to the Love Your Bookstore challenge, an overview of how stores have participated in the past, and ideas for how to market the event and get customers involved and excited about it.
Technology Meetup - Digital Events
Tuesday, September 10, 2019
This Technology Meetup on digital events, will look at alternatives to in-store visits with authors, from online book clubs to Facebook Live to Skype sessions.
Marketing Meetup - Hummingbird eBook Marketing
Thursday, September 5, 2019
Established in 2014, Hummingbird offers a free, turnkey e-book and audiobook retailing platform that allows bookstores, publishers, media, nonprofits, bloggers, and others to compete with Amazon, Apple, and Barnes & Noble in the digital arena. During this session, booksellers will hear about the service from Hummingbird staff and from booksellers who are successfully marketing the service to their customers.
Marketing Meetup - Holiday Marketing Campaign Plans
Thursday, August 22, 2019
With local supermarkets already displaying Halloween candy, the holiday season is fast approaching. In fact, according to Facebook’s holiday shopping survey, one in five U.S. consumers will likely be making their first holiday purchases in October — or earlier — so booksellers should get their holiday marketing plans underway as soon as possible... More information
Technology Meetup - SMS Services
SMS messaging is a communication channel that allows businesses to advertise and promote products to customers as well as to engage with them, all through text messaging. During the session, booksellers will hear from colleagues who are using various SMS services to communicate with their customers.
Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 2
In the second of two meetups on how multi-store events are organized and marketed, bookseller speakers will continue to discuss Independent Bookstore Day in addition to other shop-local events, such as Find Waldo Local, Here’s Harry (a Harry Potter version of Where’s Waldo), and more.
Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1
In the first of two meetups on how multi-store events are organized and marketed, bookseller speakers will focus on Independent Bookstore Day and how regional businesses put together bookstore crawls and passports.
Marketing Meetup - Catching the Romance Reader
During the Marketing Meetup on Thursday, July 11, at 11:00 a.m. EDT, booksellers will hear from four of their colleagues who have all delved into the world of romance literature... More details
Technology Meetup - Google Analytics
During the first-ever Technology Meetup, to take place Tuesday, July 2, attendees will hear how bookstores are using Google Analytics, what type of information they are tracking, best practices and tips, and how to set up Google Analytics “Goals.” ...More details
Marketing Meetup - Ingram Spark: Offering Printing & Publishing Services To Your Local Community
During the Marketing Meetup on Thursday, June 20, at 11:00 a.m. EDT, booksellers will hear from two independent bookstores that are utilizing current printing and publishing technologies to offer full-service printing, publishing, and author services to their local author communities... More details
Marketing Meetup - Best Practices for Marketing Sidelines
During the Marketing Meetup on Thursday, June 6, at 11:00 a.m. EDT, guest booksellers will discuss best practices for marketing sidelines to customers... More details
Marketing Meetup - Carrying Your Digital Marketing Campaigns Across Multiple Platforms (LIVE AT BOOKEXPO)
The American Booksellers Association will present a live Marketing Meetup at this year’s BookExpo, “Carrying Your Digital Marketing Campaigns Across Multiple Platforms”; unlike usual Marketing Meetup sessions, this one will not be broadcast on Zoom.us,... More details
Marketing Meetup - Ingram Spark: Hosting Community Writing Contests/Creating Original Content
On May 23, the American Booksellers Association will present “Hosting Community Writing Contests/Creating Original Content,” the second in a series of three Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool... More details
Marketing Meetup - Well Read Black Girl Book Club
In this Marketing Meetup, guest speakers will review the overall goal of Well-Read Black Girl, talk about the marketing initiatives they have taken so far... More details
Marketing Meetup - Ingram Spark: Hosting Successful & Profitable Local Author Education, Marketing, and Event Programs
During this marketing meetup booksellers will be discussing the author education, marketing, and event programming at their store... More details
Marketing Meetup - Influencer Marketing
This meetup will focus on influencer marketing, a combination of marketing tools that takes the idea of a celebrity (influencer) endorsement and places it into a present-day content-driven marketing campaign... More details
Marketing Meetup - Blog Marketing
This marketing meetup will cover the different ways booksellers can market their store using a blog... More Details
Marketing Meetup - Marketing through Twitter
The session will cover marketing tips for promoting your store and engaging customers through Twitter.....More details
Marketing Meetup - Marketing through Pinterest
Thursday, February 28, 2019
The session will cover how to use Pinterest to market your store...More details
Marketing Meetup - Best Practices for Ticketed Events
Thursday, February 14, 2019
This meetup will look at best practices for ticketed events...More details
Marketing Meetup - Marketing through Instagram
Thursday, January 31, 2019
The session will cover what and when to post; paying for Instagram ads; selling through Instagram; tracking analytics; and benefits to marketing on Instagram... More details
Marketing Meetup - Marketing Your Bookstore in a Tourist Town
Thursday, January 17, 2019
The January 17 Marketing Meetup will focus on marketing your bookstore in a tourist town ...More details
Marketing Meetup - Open Session
Thursday, January 3, 2019
An open conversation for booksellers to discuss the marketing ideas that worked for them in 2018 — and what didn’t — and to brainstorm new topics for Marketing Meetups to cover in 2019....More details