Marketing

27 May

Join ABA’s Upcoming Marketing, Technology Meetups

The June 4 Marketing Meetup will look at customer retention, while the June 11 Technology Meetup will feature a bookseller who has created a chatbot to take e-commerce orders.

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27 May
Amazon's Negative Impact to Your Community

Redesigned Shop Local Infographics Now Available in BookWeb’s Marketing Assets

To encourage local shopping, ABA has refreshed three popular marketing materials: “Here’s What You Just Did,” “Here’s What Amazon Just Did,” and “Amazon’s Negative Impact to Your Community.”

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19 May

June 4 Marketing Meetup to Look at Customer Retention

Jordan Brannon and Cass Cross of Coalition Technologies will return to discuss how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more. 

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13 May

Marketing Meetup Recap: Retaining New Customers

Guest speaker Jordan Brannon of Coalition Technologies shared best practices for communication and other ways booksellers can retain new customers. 

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12 May

Join a Technology Meetup on Tools for New Ways of Business

The May 14 Technology Meetup will look at services and tools that are helping booksellers manage new ways of doing business.

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06 May

Join ABA Meetups on Retaining New Customers, Tools for New Ways of Business

The May 7 Marketing Meetup will help booksellers come up with strategies for retaining new customers as online sales increase; the May 14 Technology Meetup will look at services and tools that are helping booksellers manage new ways of doing business.

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05 May
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Marketing Meetup Recap: Virtual Events, Part III

Representatives from Penguin Random House, Houghton Mifflin Harcourt, Macmillan, and Hachette Book Group discussed virtual events. 

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29 Apr
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April 30 Marketing Meetup on Virtual Events to Feature Publisher Panelists

Publisher panelists will share what online platforms they are using and the types of events being held, tips and best practices, whether to ticket or offer free events, and how they work with bookstores and the platforms they are using.

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28 Apr
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Marketing Meetup Recap: Hosting Virtual Events, Part II

The guest speakers discussed Sqweee, Crowdcast, Facebook Live, and Streamyard. 

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20 Apr
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Join ABA’s April 23 Marketing Meetup to Learn About Virtual Events Planning

With readers staying home and bookstores in various states of closure due to COVID-19, staying connected with customers and the local community is vitally important.

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15 Apr
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ABA’s April 23 Marketing Meetup to Once Again Feature Virtual Events Planning

Due to the success of the April 9 Marketing Meetup on hosting virtual events, ABA will revisit the topic with a new set of booksellers who have recently held sucessful events online.

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14 Apr

Marketing Meetup Recap: Virtual Events

Booksellers are now using Zoom, Crowdcast, and Be.Live to host virtual events.

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06 Apr
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ABA’s April 9 Marketing Meetup to Look at Virtual Events

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways stores are keeping their connection with customers. 

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01 Apr
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Join ABA’s April 9 Marketing Meetup on Virtual Events

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways stores are keeping their connection with customers. 

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01 Apr

Marketing Meetup Recap: Marketing Your Store to Schools

The session also covered ways bookstores can partner with schools amidst the coronavirus outbreak. 

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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