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01 Nov

IndieCommunication: IndieCommerce Institute, Credit Card Security, Co-Op Advertising

The most recent IndieCommunication invited booksellers to register for the IndieCommerce Institute, get ready for new credit card security changes, and sign up for a roundtable on co-op.

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31 Oct

Booksellers Get Spooky on Social Media for Halloween

Booksellers are celebrating Halloween 2018 with creative book displays, themed window decorations, and festive events.

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30 Oct

Sign Up for November 8 Virtual Marketing Roundtable on Co-op

During the video conference, indie bookseller experts will discuss how they take advantage of publishers’ co-op funds for advertising and promotions.

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30 Oct

Recent Virtual Marketing Roundtable Focuses on Membership Programs

During the discussion, three bookseller panelists shared details about the membership programs their stores offer and the benefits customers receive when they sign up.

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24 Oct

YourTown Store Match Now Available to Bookstores on Edelweiss+

Arcadia and Edelweiss+ have teamed up to offer indie booksellers easy access to hyper-local collections of titles unique to each specific store and community as part of the YourTown Store Match program.

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23 Oct

Ring in the Winter Holidays With New Designs

Five new holiday designs for newsletters, web banners, and social media postings are available in BookWeb’s Marketing Assets section.

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27 Sep

BTW Presents a Roundup of 2018 #HarperCollinsLovesIndies Facebook Live Videos

Booksellers can check out these 38 videos from bookstores that have already taken part in the program this year, which was created to allow booksellers to give viewers a virtual tour of their stores.

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19 Sep

September 20 Virtual Marketing Roundtable to Focus on Membership Subscriptions

The virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday, will feature three bookseller panelists.

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12 Sep

Join ABA’s Virtual Marketing Roundtable on Membership Subscriptions

All ABA member booksellers are invited to participate in a September 20 virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday.

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28 Aug

Recent ABA Virtual Marketing Roundtable Focuses on Bookstore Podcasts

During the roundtable, booksellers discussed why they decided to launch literary podcasts, partnerships they have developed, and how their podcasts have driven publicity and sales.

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22 Aug

Arcadia Publishing, ABA Partner to Help Local “Come Alive” in Indie Bookstores

The new YourTown Store Match service enables independent bookstores to assemble and display uniquely customized assortments of local-interest books for their customers.

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21 Aug

Ci6 Education: How to Market and Sell STEM/STEAM Books

Four book industry professionals served on a panel at the American Booksellers Association's sixth annual ABC Children's Institute in New Orleans to discuss the best ways to market and sell STEM/STEAM titles. 

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20 Aug

IndieCommunication: Fall Trade Show One-on-Ones, Podcast Marketing Discussion

The latest IndieCommunication e-newsletter features sign-up links to meet with IndieCommerce staff this fall, plus news about a marketing roundtable on podcasting.

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13 Aug

Join ABA’s Biweekly Virtual Marketing Roundtables

The online roundtables, held every other Thursday, offer booksellers a chance to discuss marketing topics with fellow booksellers, from affiliate marketing to social media to customer engagement.

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31 Jul

Belletrist Book Club Highlights Indie Bookstores on Instagram and Beyond

Belletrist, the online book club curated by actress Emma Roberts and her best friend Karah Preiss, highlights a different indie bookstore and a different book each month on social media and on their website.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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