Marketing

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10 Apr

Livestream Announcement of Pulitzer Prize Winners and Finalists Set for April 15

Booksellers are encouraged to inform their customers that the winners and finalists for the Pulitzer Prize will be announced via livestream on the Prize’s website.

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02 Apr

Sign Up for April 11 Marketing Meetup and IngramSpark Meetup Series

Guest speakers will discuss influencer marketing at ABA’s next meetup on April 11. Additionally, over the next three months, ABA will present a series of meetups focusing on IngramSpark.

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02 Apr
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Marketing Meetup Recap: Blog Marketing

ABA's latest Marketing Meetup covered the different ways booksellers can market their store using a blog.

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26 Mar

Sign Up for March 28 and April 11 Marketing Meetups

At ABA’s next marketing meetup on Thursday, March 28, a selection of guest speakers will teach participating booksellers about blog marketing. The next meetup on April 11 will cover influencer marketing.

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19 Mar

Marketing Meetup Recap: Marketing via Twitter

In this Marketing Meetup, booksellers discussed strategies for promoting their stores on Twitter, which boasts 67 million users in the U.S. alone.

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19 Mar

Wi14 Education: Selling Direct to Schools

Panelists offered the attending booksellers tips and tricks pertaining to the best practices they found most important for selling direct to schools, managing author event orders, and book fair distribution. 

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19 Mar

Sign Up for ABA’s March 28 Marketing Meetup

Blog marketing is used by businesses to reach their target market through additional online visibility, either via a blog within their website or a specific blogging platform like WordPress or Tumblr.

 

 

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15 Mar

Promote Pulitzer Prize-Winning Backlist Ahead of Livestreamed Announcement on April 15

Booksellers are encouraged to inform their customers, book club members, and colleagues that the winners and finalists for the Prize will be announced via livestream on the Pulitzer website.

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14 Mar

2019 Interactive Independent Bookstore Day Map Goes Live

Readers can now search an interactive map featuring more than 575 bookstores that will be selling special literary-themed merch on April 27, Independent Bookstore Day.

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11 Mar

ABA Seeks Photos of Pre-Order Promotions in Bookstores

The photos of book displays, shelf-talkers, and other in-store signage that booksellers send in will be used in materials for future education sessions at ABA events, including this year’s Spring Forums.

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05 Mar

Marketing Meetup Recap: Using Pinterest to Market Your Store

Last September, Pinterest announced it had reached a new milestone: 250 million users. In this Marketing Meetup, booksellers discussed strategies for promoting their stores on the social media platform.

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04 Mar

Sign Up for ABA’s March 14 Marketing Meetup

The upcoming online conversation will look at marketing on the social media platform Twitter, which has 67 million users in the U.S. alone.

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01 Mar

Bookstores Promote Women’s History Month on Facebook, Twitter, and Instagram

This March, booksellers are taking to social media to promote Women’s History Month, including by posting pictures of creative book displays.

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20 Feb
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Marketing Meetup Recap: Best Practices for Hosting Ticketed Events

Booksellers discussed ticketing services, the best platforms for marketing events, and best practices for event grid pitches.

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20 Feb

Wi14 Education: “Bringing Play and Revenue Into the Store: Board Games are Back!”

Booksellers who have brought board games into their bookstores to sell discussed how they did it in this session moderated by the director of the Game Manufacturers Association.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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