Marketing

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13 Aug

Join ABA’s Biweekly Virtual Marketing Roundtables

The online roundtables, held every other Thursday, offer booksellers a chance to discuss marketing topics with fellow booksellers, from affiliate marketing to social media to customer engagement.

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31 Jul

Belletrist Book Club Highlights Indie Bookstores on Instagram and Beyond

Belletrist, the online book club curated by actress Emma Roberts and her best friend Karah Preiss, highlights a different indie bookstore and a different book each month on social media and on their website.

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31 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Affiliate Marketing

Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

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30 Jul

August Indie Next List e-Newsletter to Deliver to 486,000+ Customers

The August Indie Next List e-newsletter, powered by Shelf Awareness, will be delivered to customers at more than 120 ABA member stores on Thursday, August 2.

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17 Jul

Social Media and Content Marketing Basics for Booksellers: Take $50 Off

The self-guided online course from Sarah Benoit of JB Media Group offers strategies and best practices to take control over and enhance store websites, improve online presence, and attract and engage more customers.

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16 Jul

#HarperCollinsLovesIndies Initiative Lets Booksellers Give Virtual Store Tours on Facebook Live

There is still another slot available (Saturday, December 29) for this year’s HarperCollins Facebook Live video program, which allows booksellers to take viewers on a virtual tour of their bookstores.

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22 May
Scissors cutting out a special offer coupon

Latest Marketing Roundtable Offers Booksellers Couponing Advice

Last week’s online marketing roundtable for booksellers featured tips for offering coupons to customers. The next roundtable will take place in-person at BookExpo.

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17 May
Callout for ABC Best Books catalog titles

Recommend Books You Love for the ABC Best Books for Young Readers Catalog

The ABC Children’s Group is asking booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

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15 May
IndieCommerce logo

IndieCommunication: Join the IndieCommerce Team at BookExpo

Booksellers are invited to participate in a roundtable discussion about e-commerce marketing tips and tactics, or to schedule a one-on-one session with staff to discuss e-commerce options.

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27 Apr
Callout for ABC Best Books catalog titles

Recommendations Sought for 2018 ABC Best Books for Young Readers Catalog

The ABC Children’s Group is opening the floor for booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

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27 Apr

May Indie Next List e-Newsletter to Deliver to 468,000+ Customers

Hundreds of thousands of customers at more than 120 ABA member stores will receive the May Indie Next List e-newsletter, powered by Shelf Awareness, in their inboxes on Thursday, May 3.

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24 Apr
Summer marketing strategies

Summer Marketing Ideas the Topic of Booksellers’ Virtual Roundtable

Chalkboard signs don’t have to be the only marketing tool indie bookstores use to drive customers into their shops during the summer months.

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18 Apr

Introducing The Cats, ABA’s New Social Media Coordinators

ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

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13 Apr
Website on a computer

IndieCommunication: Optimize Your Bookstore’s Website

The IndieCommunication newsletter for April 12 includes details about a webinar on creating mobile-friendly websites, a marketing roundtable, displaying secure content, and a tip of the week.

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10 Apr

Bookseller Roundtable Calls Attention to Free Digital Marketing Tools

The most recent online marketing roundtable hosted by ABA introduced participating booksellers to a number of digital marketing tools that are available online and free to use.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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