The American Independent Business Alliance [6] (AMIBA) has released its holiday campaign graphics and event ideas [7], which booksellers can use alone or in conjunction with the many offerings in ABA’s Designs and Downloads [8], to promote shopping locally this season.

AMIBA’s downloadable resources include ads and posters [9], which can be customized with a store’s logo; ideas [10] to promote more conscious purchasing [11] from local independent businesses; and a copy of AMIBA’s buy local campaign primer.

Also available is a holiday-themed commentary written by AMIBA Co-director Jeff Milchen [12], who points out the rise in local shopping during the holidays –– a positive sign for indie retailers.

“We welcome anyone interested to adapt and customize the piece with local examples to submit as a co-written article to local publications,” said Milchen. “We also encourage booksellers not only to use any of the many free ads, posters, and gift tags [9] through their own stores, websites and social media outlets, but to circulate them to other local businesses and media outlets — that way you’ll be reaching an audience far beyond your own patrons.”