eCommerce & eBooks: IndieCommerce and Kobo

    ABA offers two programs to assist its members in the digital realm: IndieCommerce websites, and ebooks and devices through a partnership with Rakutan Kobo.


    IndieCommerce is the American Booksellers Association’s 
    e-commerce platform for independent bookstores. The system provides the tools for indie bookstores to create unique, content-rich, and easy-to-operate, fully transactional ecommerce websites. IndieCommerce stores can sell print books, ebooks, and the store’s specialty items, all supported by ABA’s experienced development and customer service team.

    IndieCommerce is available to any ABA member bookstore, whether brick and mortar or online-only. The cost is $100 per month for the first 12 months, and $175 per month thereafter.

    The top features of IndieCommerce—


    • Designed and developed exclusively for independent bookstores
    • Scalable open-source Drupal based ecommerce platform with contemporary features
    • Hosting services


    • A title database of more than 5 million print books
    • Search integration with the Kobo database of more than 4 million eBooks


    • Customizable look and feel
    • Unlimited pages, sections, content, characters, and products
    • In-store inventory book upload
    • Store's unique products in inventory


    • Improved search ranks based on stock, sales history, and format
    • Search engine optimized URLs
    • Easy check-out with in-store pickup, shipping options, and various payment options including credit cards, PayPal, coupon codes, and online gift codes

    Please visit the FAQs, New Users Guide, and Help Desk (links in the upper left corner of this page) for more information, or email

    Kobo eReading

    ABA has partnered with global company Kobo to bring its eReading platform to independent bookstores across the United States. All ABA member bookstores can participate in the Kobo program, and offer their customers Kobo eReaders and/or eBooks from Kobo’s catalog of more than four million titles. ABA members share in the revenue on every eBook sale.

    ABA members can order any number of units of Kobo’s Glo HD and Aura H2O eReaders directly from Kobo. Orders will be placed through a Kobo corporate site and each store will need a special password to access it. Review the buying process in this PPT flow provided by Kobo for ABA members only. To buy direct, email Catherine Villar at Kobo and Meg Smith at ABA with the store name, city and state, and the name and email address of the person authorized to purchase devices and accessories. Only one email per store will be authorized.

    For a list of ABA members participating in the Kobo eReading program click here.

    Getting started with Kobo eReading is a three-step process:

    1.Read, sign and return to ABA the Kobo Participation Agreement.

    2.Read the Kobo Technical GuidelinesRetail MAPP Policy, and Content Guidelines

    3.Email a web-ready logo, following these guidelines, to

    Please note: the Kobo eReading Program and resources are available to ABA bookstore members only. Join now to get started.

    Kobo Sales Tools, Product Information and DIY Materials


    Talk to Us!

    Please write to schedule a phone call, ask questions, or learn more about your site's next steps.

    IndieCommunications Archive

    Available here for members only.

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    Kobo Help

    The Kobo Reporting Tool (For program participants): Enter Here

    Kobo eBook Specials (For program participants): Enter Here

    Kobo Announcement Archive

    Available here for members only.