Signup Underway: Join the Exclusive Cover Reveal for Christopher Moore’s “Shakespeare for Squirrels” [4]

Christopher MooreBooksellers must sign up [6] by Tuesday, November 12, to participate in the November 13 exclusive reveal of the book jacket for bestselling author Christopher Moore’s upcoming novel, Shakespeare for Squirrels, as part of a widespread cover reveal coordinated by HarperCollins in partnership with the American Booksellers Association.

Shakespeare for Squirrels, a murder mystery take on the Bard’s A Midsummer Night’s Dream, will be published by William Morrow in May 2020; as part of the cover reveal initiative, booksellers can invite customers to pre-order the book through their stores. HarperCollins will provide everything participating stores need to help them easily spread the message.

While supplies last, HarperCollins is making available 10-copy signed cartons that include 10 sheets of glow-in-the-dark stickers of stars and character silhouettes, adapted from the cover art, which can be used as a pre-order incentive or a gift-with-purchase.

Stores should plan to share the final cover on social media starting at 12:00 p.m. ET on Wednesday, November 13. Cover art and pre-order graphics will be sent to participating booksellers the day before.

Details about the cover reveal and pre-order campaign are also available on ABA’s Pre-order Calendar on BookWeb [7].

Moore is the author of 16 previous novels, including NoirSecondhand SoulsSacré BleuFool, and Lamb. This is the fourth indie-exclusive cover reveal with HarperCollins, following the reveal of Adam Silvera’s Infinity Son [8] and Eoin Colfer’s Highfire [9] in August as well as Kacen Callendar’s Felix Ever After [10] in October.