On Wednesday, July 10, dozens of indie booksellers unveiled the book jacket for Adam Silvera’s Infinity Son as part of a widespread cover reveal coordinated by HarperCollins in partnership with the American Booksellers Association.
With the exclusive cover reveal, booksellers also encouraged customers to pre-order the title at indie bookstores. The book, the first in an epic new fantasy series, publishes January 14, 2020.
The cover reveal and pre-order campaign aimed to build excitement for the title among indie booksellers but also to provide an alternative to the typical book announcements that primarily link to online competitors for sales.
As booksellers geared up to share the cover, Silvera posted on Twitter: “What a 10 year+ journey. My first fantasy novel #InfinitySon publishes on January 14th, 2020 with this epic gorgeous shiny cover! Designed by Erin Fitzsimmons, Art by Kevin Tong. pre-order signed copies from the indies who helped reveal the cover at http://adamsilvera.com !”
At 1:00 p.m. sharp, booksellers began posting the cover across social media, including:
- Vroman’s Bookstore: What a gorgeous cover! Pre-order a personalized copy from our friends at @booksoup (using the link below)! Thanks for showing Indies some love @AdamSilvera! #InfinitySon #indiebookstore #coverreveal https://www.booksoup.com/pre-order-signedpersonalized-copy-infinity-son-adam-silvera
- Buttonwood Books and Toys: We’re excited to participate in the grand unveiling of @AdamSilvera’s #InfinitySon cover @EpicReads @ABAbook https://www.buttonwoodbooksandtoys.com/book/9780062457820
- Old Firehouse Books: Today is the day! Drumroll please! Here at last is the splendid amazing cover for @adamsilvera’s newest book INFINITY SON!!! We are so excited to be one of many great indies who are among the first to share the cover of Adam’s newest book with the world. Though January is a long way away, it gives you plenty of time to take advantage of our pre-order discount. Place your order by Dec. 31st and save 15%! Call, email, or visit our website to order. #ofbindie #infinityson #preorders #shoplocal @epicreads @americanbooksellers
- Chapters Books & Gifts: We’re excited to be launching the first ever book cover reveal exclusive to independent bookstores nationwide. You saw it here first—and can preorder your copy now. #infinityson @AdamSilvera @EpicReads @ABAbook
- Jackson Hole Book Trader: Infinity Son by Adam Silvera will be at your local, independent book store January 14, 2020! And we’re thrilled to be a part of the COVER REVEAL! Adam always does his part to support indies and we do our part to support him – mainly, because we love his books (but we love his support, too)! Thanks, @adamsilvera
- Kicks Mix Bookstore: We are so excited to be one of the firsts to share with you the cover of Adam’s new book, Infinity Son! @adamsilvera Quantities are Limited, So call @kicksmixbookstore to Preorder yourself a signed copy! We will be selling them for $14.50(plus tax) @ABAbook @EpicReads #infinityson
- Foggy Pine Books: WE LOVE IT!!! Check out the cover of @AdamSilvera’s upcoming book #InfinitySon & call the store to #preorder your copy today! Thank you @EpicReads for letting us be a part of this exclusive cover reveal! #YAbooks
- Green Apple Books and Music: Cover reveal time! Pre-order through your favorite indie! (ahem) https://www.greenapplebooks.com/book/9780062457820 #infinityson #adamsilvera
- Second Flight Books: Here’s the COVER REVEAL of Adam Silvera’s forthcoming fantasy book! We’re SO excited for this one! Link to PRE- ORDER in the comments. #InfinitySon #EpicReads
- Books Are Magic: Congratulations to @AdamSilvera on this amazing new book! We stan a local bookstore advocate and a great writer. #InfinitySon is out 1/14/20. Preorder here! > https://www.booksaremagic.net/infinity_son @EpicReads @ABAbook