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ABA's e-commerce, now IndieCommerce, is based on Drupal, a flexible, intuitive, open-source platform. IndieCommerce sites are practical and easily adaptable. ABA has done the work for indie bookstores so you don't have to devote the time or worry to maintaining a rich, reliable, and sophisticated e-commerce site. IndieCommerce is the culmination of years of indie bookseller e-commerce experience, and offers solutions for the unique concerns of your bookstore. IndieCommerce brings you online sales and marketing opportunities in a customizable, all-in-one package. >Learn more |
IndieBound rallies passionate readers around a celebration of independent stores and independent thinking. It’s about raising awareness, it’s about reaching out, and it’s about pride in your bookstore and your community. So let’s start spreading the invitations.
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IndieBound appeals to booksellers and readers who care about their local bookstores because they care about books. By leveraging the enthusiasm of the most passionate members of the community, IndieBound will create excitement about books—and bookselling—like never before.
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Publisher Partners are vital to ABA – they offer support through underwriting, sponsorships, and participation in mailings and events. Publisher support helps get more books into the hands of the vital independent bookselling market…and in turn, helps get those books into the hands of the reading public.
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Each month, we email over 1,000 independent booksellers with news of galleys, reading copies or finished books that publishers are offering for review.
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You want to differentiate yourself from the competition – learn about innovative, proven sales and marketing methods that will help you attract customers and increase sales.
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The literate and intelligent reviews in the Harper's Magazine "New Books" feature are now available to ABA member bookstores. Each month, booksellers will have access via BookWeb.org to this insightful coverage, which stores can include in customer newsletters. Download the current month's Harper's New Books newsletter source code here. If you have questions about using the reviews, contact Paige Poe at paige@bookweb.org. >DETAILS |
With Google Local Shopping, you can connect with customers when they're shopping for their next read on Google. Whether they're on their mobile phone or their computer, customers who search for a book can see that you carry it in your store—and they can easily click through to get details and directions for your store. >DETAILS |
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November 26, the second annual Small Business Saturday, is a day for dedicating a portion of holiday shopping to local, independently owned small businesses. American Express, the founding sponsor of Small Business Saturday, has created an array of promotional materials that retailers can use to promote the event and is offering incentives for stores and consumers to participate.
The Small Business Saturday Toolkit offers ready-to-download promotional materials for both in-store and e-marketing. >DETAILS |
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Marketing
Providing marketing support is central to ABA's mission. Sophisticated programs like the IndieCommerce and IndieBound keep independent bookstores competitive and minimize overhead and expenses. General marketing support is also available, as well as a variety of opportunities for publishers to get great new titles noticed.
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