Preorder Calendar

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Pre-orders are an increasingly important way in which books are now sold and marketed, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. Booksellers who would like to learn more about pre-orders can check out the presentation from the 2019 ABA Spring Forums: “ABACUS and Pre-Orders: Two Programs You Can’t Do Without.”

Below are some suggested titles that may have good pre-order potential and/or have added value to entice customers to pre-order from their local indie. The list will be updated on a regular basis. When available, titles will link to a page with downloadable digital assets. The list is also available as an Excel Download at the bottom of the page, along with ABA-created "Keep It Local" Pre-Order shelftalkers and web assets. 

Booksellers and publishers are welcome to send pre-order suggestions for this list to [email protected]. Publishers should also attach any digital marketing assets available for booksellers to use. ABA has final approval over which titles are included on this list.

Stores should be sure to note "Limited Supply" or "While Supplies Last" in promo to customers.

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* Updated 7/30/2024 *

SEPTEMBER 2024

- On Sale Date 9/24/2024:

  • *Added 7/9/2024* Taste in Music: Eating on Tour with Indie Musicians by Alex Bleeker and Luke Pyenson (Chronicle Books, 9781797224572, Hardcover, $27.95) Added value: A digital toolkit including social graphics, a Spotify playlist, author interviews, and more is available on Edelweiss: https://www.edelweiss.plus/?sku=1797224573&g=4400.

 

OCTOBER 2024

- On Sale Date 10/1/2024:

- On Sale Date 10/22/2024:

  • *Added 7/30/2024* The Magical Unicorn Society: The Dark Heart Unicorns by Melanie Reynard, Chris Coady (Illus.), Jazlyn Alcaide (Illus.), Mariano Epelbaum (Illus.), José R Ibanez (Illus.) (Michael O'Mara, 9781789296679, Hardcover, $14.99) Added value: Customers who place a preorder with their local indie receive an exclusive temporary tattoo of the Dark Heart Unicorn with their order. Bookstore orders must either be placed directly with your IPG rep or if ordered through wholesale, qty shared with IPG via [email protected] to receive tattoos. Tattoos will be mailed separately from your book stock to your store to give to your customers. Deadline to report preorders: 10/13/2024.

 

 

"Keep It Local" Pre-Order Shelftalkers (multiple designs)

 

DIY tags: 
Date: 
Tuesday, October 23, 2018

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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