Hear All About Audiobooks at ABA’s Upcoming Marketing Meetup [6]

ABA Meetups logo

On Thursday, October 17, at 11:00 a.m. EDT, the American Booksellers Association will host its next Marketing Meetup, which will look at marketing Libro.fm audiobooks. ABA affinity partner Libro.fm enables independent stores to sell digital audiobooks through a co-branded experience. 

The meetup will cover the following:

  • Selling Libro.fm audiobooks and audiobook gifts during the holidays
  • Libro.fm’s Real People Monday promotion (also known as Cyber Monday)
  • An audiobook Q&A with Libro.fm and participating booksellers

Guest speakers will be Nick Johnson from Libro.fm, Paul Hanson of Village Books [8], Suzanne Droppert of Liberty Bay Books [9], and Jennifer Wood of East City Bookshop [10].

ABA offers two opportunities for live online education [11]: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All member booksellers are invited to participate in these online discussions; subscribe to the mailing list here [11] to receive invitations for the Technology Meetups, Marketing Meetups, or both.