"Pitching" the Store: Developing Publisher Relationships for Great Events

To host the authors you want, it is important to create a relationship between your store and the various publishing houses. This panel of publicists and event managers will highlight the value of bookseller/publicist partnerships and will offer tips on how to establish a relationship and how best to benefit from it.

• David Enyeart, Common Good Books (St. Paul, MN)
• René Martin, Quail Ridge Books & Music (Raleigh, NC)
• Melissa Bullock Campion, Director Author Events & Services, Macmillan Publishers (New York, NY)
• Lara Phan, Director, Account Marketing, Random House (New York, NY)
• Linda McLoughlin Figel, {pages} a bookstore (Manhattan Beach, CA) (Moderator)