Box Mailings

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Descriptions, Rate Cards, Deadlines

 

Monthly Box Mailings, Quarterly Kids’ Box Mailings

These mailings offer publishers an easy and cost-effective means of communicating information to all IndieBound stores.

The Monthly Box Mailing, currently sent to 750 ABA member stores, contains the stores’ initial allotment of the latest Indie Next List flyers as well as any other timely materials from ABA, point-of-purchase materials from publishers such as shelftalkers, easelbacks, bookmarks, or posters; other marketing materials, including sell sheets and catalogs; as well as galleys, Advance Reading Copies (ARC’s), and finished books that publishers wish for booksellers to read and consider stocking, handselling, and nominating to the Indie Next Lists.  Stores “earn” their monthly box mailing through participation in various IndieBound and ABA initiatives each month, such as the ABA IndieCommerce Program, the ABC Children’s Group, regularly reporting to the Indie Bestseller List, and nominating titles to the various Indie Next Lists. This is an excellent and cost effective way to reach the independent bookstore market, and by collating, packing and shipping all these materials from one warehouse, we are able to offer publishers substantial savings in time, labor, and postage over individual mailings done on their own.

The Quarterly Kids’ Mailing offers publishers the opportunity to participate in a mailing dedicated solely to materials of interest to children’s-only stores, members of the ABC Children’s Group, as well as those general stores with active children’s sections. Mailings are scheduled for mid-February, mid-May, mid-August, and mid-November, and carry galleys,ARC’s, F&G’s, finished books, and other materials that a publisher wishes to make available to this target audience (babies & toddlers through YA.) The mailing is sent to currently 750 stores.

 

RATES

Monthly Box Mailing Rate Card

The Monthly Box mailing is shipped within the first half of the month to approximately 750 ABA member stores. The mailing is prioritized, based on the level of a store’s participation in IndieBound and ABA programs.
The minimum quantity for inclusion in any mailing is 450 pieces.

Standard pricing for inclusion in all 750 Monthly Boxes is as follows: 


Standard pricing for inclusion in all 750 Monthly Boxes is as follows: 

A sell sheet or flyer $230; $.35 per piece for quantities less than 750
A standard (4” x 6”) postcard $132; $.21 per piece for quantities less than 750

A large-format postcard
 
$158; $.25 per piece for quantities less than 750

Shelftalker 
$135; $.22 per piece for quantities less than 750
Easelback poster 
$550 and up, dependent on size; minimum $.70 per piece for quantities less than 750
Standard poster, flat or folded $370 and up, dependent on size; minimum $.60 per piece for quantities less than 750

Pack of 25 bookmarks
 $475, other quantities custom quoted

For galleys, ARCs and finished books, cost of inclusion is dependent on size and weight. Standard pricing typically ranges from $1.60 to $2.75 per piece. Upon receipt of the dimensions and number of pages, we are happy to provide a custom quote for any proposed inclusion.

There is an additional charge for the insertion of any bounceback cards, letters, or any other collation done in our warehouse. Charges for collation will be custom quoted. 


IMPORTANT: Please contact Linda Ford (lindaf@bookweb.org) to reserve a place in a Monthly Box mailing.

All materials should be shipped to:
Transport Specialties International, Inc. (TSI)
Attn: Nancy Johnson

9 Joanna Court
East Brunswick, NJ 08816-2108
Phone: 732.698.0988, x 114

Please mark all cartons and/or packing slips: “FOR ABA [month] BOX MAILING”.

Early shipments are possible, but must be pre-approved.

Kids' Box Rate Card

Four times a year, a box is sent to each of the approximately 750 actively participating IndieBound stores filled with a variety of materials provided by Associate Member publishers specifically for children’s booksellers. As with the Advance Access Program, this is an excellent and cost effective way to reach the independent bookstore market with news of your titles. By collating, packing and shipping all these materials from one warehouse, we are able to offer publishers substantial savings in time, labor, and postage over individual mailings done on their own.

Standard pricing for inclusion in all 750 boxes is as follows:
A one-sheet or flyer $230; $.35 per piece for quantities less than 750
A standard postcard $132; $.21 per piece for quantities less than 750
A large-format postcard
 $158; $.25 per piece for quantities less than 750

Shelftalker 
$135; $.22 per piece for quantities less than 750
Pack of 25 bookmarks
 
$550 and up, dependent on size
Pre-folded poster
 $370 and up, dependent on size

Easelback poster $475 and up, dependent on size

For galleys, ARC’s, F&G’s and finished books, costs for inclusion usually range between $1.60 and $2.75 per piece, dependent on size and weight. The minimum quantity for any galley, ARC, or finished book is 450 pieces. There is an additional charge for the insertion of any bounceback cards, letters, or any other collation done in our warehouse.

IMPORTANT: Please contact Linda Ford (lindaf@bookweb.org) to reserve a place in a Kids’ Box mailing.

All materials should be shipped to:
Transport Specialties International (TSI)
Attn: Nancy Johnson

9 Joanna Court

East Brunswick, NJ 08816-2108
Phone: 732.698.0988, x 114

Please mark all cartons and/or packing slips: “FOR ABA [season] KIDS’ BOX”.

Early shipments are possible, but must be pre-approved.

 

DEADLINES

Monthly Box Mailing Deadlines

Please mark all carton and/or packing slips: "FOR ABA [month] BOX MAILING”.

Month Of Box
Materials Deadline
December 2018
Friday, November 23, 2018
January 2019
Friday, December 28, 2018
February 2019
Monday, January 28, 2019
March 2019
Monday, February 25, 2019
April 2019
Wednesday, March 27, 2019
May 2019
Wednesday, April 24, 2019
June 2019
Friday, May 24, 2019
July 2019
Wednesday, June 26, 2019
August 2019
Wednesday, July 24, 2019
September 2019
Monday, August 26, 2019
October 2019
Wednesday, September 25, 2019
November 2019
Monday, October 28, 2019
December 2019
Monday, November 25, 2019

Kids' Box Mailing Deadlines

Please mark all cartons and/or packing slips: "FOR ABA [season] KIDS' BOX"

Season Of Mailing
Materials Deadline
Spring 2019
Tuesday, February 12, 2019
(Ships 4th week of February)
Summer 2019
Tuesday, May 7, 2019
(Ships 3rd week of May)
Fall 2019
Tuesday, August 6, 2019
(Ships 3rd week of August)
Winter 2019
Tuesday, November 5, 2019
(Ships 3rd week of November)

 

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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