Indies First 2023



Get Ready for Indies First 2023

Poet Amanda Gorman will be promoting this year’s celebration of Indies First, which takes place on Small Business Saturday, November 25.

Read the Announcement

Amanda Gorman is the youngest presidential inaugural poet in US history. She is the #1 New York Times bestselling author of The Hill We Climb, Call Us What We Carry, the children’s picture book Change Sings, illustrated by Loren Long, as well as the upcoming picture book Something, Someday, illustrated by Christian Robinson. Gorman is a committed advocate for the environment, racial equality, and gender justice. In a groundbreaking collaboration with the Estée Lauder Companies as a Global Changemaker, she established the WRITING CHANGE initiative to support grassroots organizations dedicated to advancing literacy as a pathway to social change. She graduated cum laude from Harvard University and now lives in her hometown of Los Angeles. Please visit her at or on Instagram @AmandaSCGorman.

Ambassador Assets to Share


Here's how to make the most of Indies First:

  • Log into BookWeb to see a range of special publisher offers for booksellers.
  • Take advantage of additional pre-holiday marketing assets to promote shopping local, gift cards, and more. Winter holiday marketing assets to come!
  • Promote gift cards! Encourage customers to give the gift that everyone wants and that invests in your store’s future.
  • Be creative, whether celebrating in-store or spreading the message on their websites, in newsletters, or across social media platforms.
  • Ask some of your favorite and local authors to kick off Indies First and Small Business Saturday by promoting your store for the holidays or posting a short video for you to share.
  • Remind people to shop now, shop local, and put indies first.


Indies First Assets to Share


Follow news about Indies First in Bookselling This Week and via the hashtag #IndiesFirst on social media.

Inquiries about Indies First can be directed to [email protected]


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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