Indies First Planning Guide

The Indies First 2026 Planning Guide

In this guide, you’ll find resources, tips, and ideas for planning for Indies First and strategies on getting the word out to see Indie Bookstores as a main stop for holiday gift shopping throughout the holiday season!

Stores who wish to participate, receive digital marketing materials, be added to the Indies First store map, and be included in ABA’s media pitches for Indies First can sign up through the Participation Form from August 19 until October 28. 

For additional ideas, rewatch the ShopTalk: Holiday Shopping Starts Here: Preparing for Indies First. This session covered practical ways to build excitement, create gift-focused experiences, partner with local businesses, and make the most of increased holiday foot traffic.