ABC Group Presents: Upselling for Kids

Printer-friendly versionPrinter-friendly version
Tuesday, February 10, 2015 4:00 PM to 5:15 PM EST

The key to successful bookselling is mastering the art of the upsell, and that is no less true in children’s bookselling, where opportunities are myriad. Even literacy experts suggest that every book parents buy at grade level should be accompanied by a second book at least two grade levels ahead for reading aloud to their children. From pairing fiction with nonfiction to matching book characters to plush toys and adding on finger puppets, card games, and gift cards, learn how you can optimize your handselling efforts and displays to better suggest gift purchases and increase your units per sale.

  • Amie Mechler-Hickson, Boswell Book Company (Milwaukee, WI)
  • Lauren Savage, The Reading Bug (San Carlos, CA)
  • Janelle Smith, Auntie’s Bookstore (Spokane, WA)
  • Diane Capriola, Little Shop of Stories (Decatur, GA) (Moderator)
     

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

Copyright 2024 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement

 

Follow ABA