IndieCommerce

Take a look at some of the education sessions ABA hosted during the month of April.

IBD 2021 had the highest e-commerce conversion rate (the percentage of online shoppers that complete a transaction) we’ve seen in April 2021.

Despite the slight drop in the e-commerce conversion rate last week, the 8.74 percent increase in the number of online shoppers resulted in a 4.13 percent increase in online sales over the past 7 days

The e-commerce conversion rate over the past week is 182.63 percent higher than the same week in 2019.

The results to one question seem to support the idea that most customers (79.29 percent) know what they are going to buy when shopping online.

While normal consumer behavior for the holiday, the sales decline may have been more pronounced due to good weather and more social activity as COVID vaccines become more accessible.

Following a big news day regarding Dr. Seuss, IndieCommerce sales have remained steady. 

Here’s the latest news for booksellers using ABA’s IndieCommerce and IndieLite e-commerce platforms.

The IndieCommerce seminar at the 2021 IndieCommerce Institute is now full, but there are spots available in the IndieLite seminar, taking place on March 18.

Tuesday’s spike in the conversion rate typifies how quickly a news event (like Dr. Seuss titles being pulled from distribution by their publisher) can cause sudden and unexpected online traffic and sales.

The IndieCommerce seminar is now full, but there are spots available in the IndieLite seminar.

Although more bookstores are open to walk-in traffic, the increase in online sales may be due to winter weather forcing people to stay indoors and online across the U.S.