American Booksellers Association member stores can place their orders for this year’s ABA Children’s Group Best Books for Young Readers catalog via the order form on BookWeb.org. Imprinted catalogs can be ordered between now and August 14. Non-imprinted catalogs can be ordered until September 1. The full-color, sixteen-page consumer circular is slated to be in stores in late September.
The catalog will feature nearly 200 frontlist and backlist titles for children and teens suggested by ABA member booksellers through reviews on Edelweiss and submissions through BookWeb.
Appearance and Branding
This year’s catalog cover and interior treatment features art from Nikkolas Smith, author of The Artivist (Kokila).
The catalog carries no fourth-quarter/holiday branding, so booksellers can use it throughout the year. And once again this year, the inside of the back cover will feature a full list of the titles contained in the catalog, complete with checkboxes for ease of ordering or wishlist making.
Booksellers are encouraged to order imprinted catalogs. An imprint is a half-page marketing spread that appears on the back cover of the catalog and is personalized for the bookstore; it consists of the store’s logo, name, location, and hours of operation. The placement of the imprint opposite the order form is a useful and low-effort marketing tool.
Pricing and Ordering
Additional catalogs are available in units of 500 copies without imprinting, and the cost for each additional 500 units is $30 for ABA Children’s Group members and $40 for non-members, shipping included. The one-time plate cost for imprinting, if desired, is $85 for ABA Children’s Group members and $130 for non-members; the minimum catalog order for imprinting is 1,500 copies.