Booksellers are responding enthusiastically to the latest Banned Books Week promotion from Ingram Content Group and the American Booksellers Foundation for Free Expression (ABFFE), with orders of banned and challenged books up substantially from last year.
“We are very excited about the response to our promotion with Ingram,” ABFFE President Chris Finan said. “Bookstore and library displays are critical to the success of Banned Books Week, alerting customers to the often shocking fact that some of their favorite books are being challenged.”
Ingram and ABFFE are providing a free promotional kit when booksellers order 30 or more titles from a list of 450 banned and challenged books on ipage®, Ingram’s search and order content platform. The annual celebration of the freedom to read is September 21 – 27.
To make it simple for booksellers to create a display, ABFFE and Ingram developed a kit that includes a full-sized poster, 25 feet of “Caution” tape, 200 bookmarks, 100 “I Read Banned Books” and 50 “I Sell Banned Books” stickers, 10 large “Freadom” buttons, 10 “Freadom” bumper stickers, and a flier with detailed information about last year’s book challenges. Qualifying orders entitle booksellers to the kit as well as additional discounts on initial and subsequent orders. Orders may be placed through October 3, and kits will be available until supplies are exhausted. View the Ingram flier here.For more information about the promotion or to place an order, booksellers can contact their Ingram Sales Representative or Ingram Customer Care at (800) 937-8200 or firstname.lastname@example.org.
For more information about Banned Books Week, contact ABFFE at email@example.com or (212) 587-4025, ext. 6.