A Dramatic Increase In Online Bookstore Traffic

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Over the past 22 days (blue line below), online traffic to IndieCommerce and IndieLite websites has been increasing dramatically when compared to the same period last year (orange line below).

A big chunk of this increase is coming from new users who are finding independent bookstore websites through Google search results. That new traffic from Google is up 84.47% over what Google was sending us a year ago. We’re also seeing increases in traffic to stores who are actively using social media marketing, email marketing, and paid search advertising.

E-commerce sales increase as Omicron pushes customers to online shopping

The most likely explanation for this increase in online traffic is the high Omicron infection rate. In the past, we’ve seen a similar correlation between online traffic growth as infection rates rise. Keep in mind that many of these visitors to your website may be new online customers. Consider offering them incentives to join your mailing list such as special offers and coupons.