Partner Spotlight is a series designed to highlight the vendors that partner with ABA to offer discounted products, services, and business opportunities to ABA members. Each installment, we interview a different partner to learn more about their organization and why indie bookstores matter to them.
DeleteMe is a leading privacy service that helps users remove their personal information from the web, protecting them from identity theft, spam, robocalls, and data breaches.
Bookselling This Week spoke with DeleteMe's Senior Affiliate Marketing Manager Parker Daum to learn more.
Bookselling This Week: Could you tell us a little bit about DeleteMe and how the service works?
Parker Daum: DeleteMe is a privacy information removal service that works on your behalf to submit opt-out requests to hundreds of data brokers across the web. These data brokers buy/sell your information without your consent to target you and profit off you through scams and advertisements. DeleteMe empowers its customers by helping them take back their data and their family members’ data, reducing their probability of being targeted by scammers, stalkers, advertisers, and more; it’s also great for those who online date.
BTW: Why would a service like DeleteMe benefit our booksellers (or any small business!)?
PD: DeleteMe is great for small business owners, as it helps prevent your home address from being exposed if that is where you conduct your business and where it’s registered. If you want to make sure those stay separate, it helps to remove any ties between your personal data and your business. Have you ever Googled the CEO or founder of a company and learned a bit more than you expected about them?
BTW: What prompted you to partner with the ABA and our members? Are you already working with many bookstores?
PD: Since ABA services businesses and business owners, it was a natural fit to work with them, and bookstores, like many other businesses, can benefit greatly from protecting their owners & employees from online threats no matter what location they reside.
BTW: What do you think sets you apart from your competitors?
PD: DeleteMe is the original service of its kind, and it remains the most effective and thorough product on the market. We intentionally don’t offer month-to-month subscriptions and only yearly because it takes a minimum of 3-6 months to see the full benefits, and opt-out requests must be sent throughout the year to the same brokers. You get what you pay for as they say. Many of our members return year after year.
BTW: Would you tell us a little about the role of books and indie bookstores in your lives? (And/Or) Do you have any book recommendations for us?
PD: Books & small bookstores have been instrumental in my childhood and adulthood. Throughout my life they have served as safe, quiet spaces for me to study, get good grades, as well as explore topics that I never thought I would enjoy. Exploration of new books is a testament to the staff at small bookstores, their knowledge and personality are something I believe no Amazon AI recommendation will ever be able to replicate in the search for a new good read.
ABA members are eligible for 20% off the plan of their choosing. Visit the ABA Partners page for more details.