Booksellers provide recommendations for books they have enjoyed reading and look forward to handselling in their stores. In turn, ABA produces three types of Next Lists at different intervals throughout the year. Member stores receive a quantity of the physical Indie Next List fliers printed in four-color. For participating e-newsletter stores, the lists are distributed electronically to their customers as store-branded e-newsletters with buy buttons linking back to the stores’ websites.

Indies Introduce was developed with the goal of discovering new voices and building relationships between independent booksellers and authors who are at the beginning of their careers. Due to quantity limitations and at booksellers’ request, ABA limits the number of publishers it solicits, and the number of submissions per publisher. Decisions regarding submissions are subject to ABA's discretion.

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The American Booksellers Association has partnered with Matchbook Marketing for the free Indie Next List e-newsletter program, which sends the monthly adult Indie Next Lists, the every-other-month Kids’ Indie Next List, the quarterly Reading