Book Sense Gift Card Program Becomes ABA Gift Card Program
With the launch of IndieBound, the Book Sense Gift Card program has become the ABA Gift Card program. Although the websites of the card program administrator, Givex, look different, the functionality has not changed. There is a new URL for the card reorder site, www.jettdirect.com/aba/, and booksellers accessing the old site, booksenseorders.givex.com, will be automatically redirected.
The American Booksellers Association held its annual Town Hall, followed by the ABA Membership Meeting, on Friday afternoon, May 30, at BookExpo America. The informal Town Hall, moderated by outgoing ABA President Russ Lawrence of Chapter One Book Store in Hamilton, Montana, and incoming President Gayle Shanks of Tempe, Arizona's Changing Hands, was dominated by discussions of IndieBound, as well as ABA's e-fairness efforts.
The American Booksellers Association is ramping up its efforts to be ecologically responsible at next month's BookExpo America in Los Angeles. This week, as worldwide celebrations of Earth Day brought added focus to the need for individuals and businesses to lessen their impact on the environment, ABA announced changes that will reduce the carbon footprint of its participation in BEA.
As Michael Tucker approaches the end of his first term on the American Booksellers Association's Board of Directors this June, he finds the greatest sense of achievement in having contributed to the development of ABA's current educational programming. "I have derived the most satisfaction from my involvement in the educational programs that have been developed and presented to the membership through ABA," he recently told BTW.