June Bookstore Sales Continue Slide

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Bookstore sales were down in June continuing the slide that began in April. The results were disappointing, particularly when compared with the strong performance of overall retail for the same period.

June 2004 bookstore sales of $1,187 million were 2.9 percent off the $1,222 million realized in June 2003.

By comparison, overall retail sales of $339 billion for June 2004 were 8.3 percent ahead of the $313 billion for June 2003.

2003-2004 RETAIL SALES for BOOKSTORES (unadjusted)

Period
2003 Final
(Millions of Dollars)
2004
(Millions of Dollars)
% Increase
2004 Over 2003
January
2,172
2,153
(0.9)
February
1,043
1,144
9.7
March
963
1,067
10.8
April
1,018
1,016
(0.2)
May
1,143
1,097
(4.0)
June
1,222
1.187 (p)
(2.9)
YTD
7,561
7,664
1.4

(p) Preliminary figure

Note: Estimates reflect sales of all types of participating bookstores, including trade, college, religious, chain stores (including superstores), and others. A bookstore is defined as any retail establishment with sales comprised of more than 50 percent new books and periodicals, and estimates include sales of all products in these stores.

Source: Bureau of the Census, Current Retail Trade Branch.