Education

Booksellers took a crash course on creating their own book festivals for children or teens, which can be an ideal vehicle for promoting reading and literacy in bookstore communities.

Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

During a panel at the ABC Children’s Institute in New Orleans, booksellers active on their local regional trade organizations discussed the reasons why it is worthwhile to get involved in bookselling “beyond the bookstore.”

The American Booksellers Association will reprise its popular Principles of Bookstore Finance seminar with events scheduled at two of this year’s regional fall trade shows.

Bookseller panelists at Children’s Institute discussed the different ways independent bookstores can make a greater effort to engage with and provide resources for their local underserved communities.

Mary Cate Stevenson and Noah Nofz of Two Cats Communications discussed what analytics are, how to activate them, and whether or not booksellers should consider them a priority.

This October, the American Booksellers Association will bring its popular Principles of Bookstore Finance seminar to Minneapolis and Denver. Booksellers from all regions are invited to attend.

As the American Booksellers Association develops programming for the 2019 Winter Institute, booksellers are asked to share their thoughts about creating welcoming spaces in the #MeToo era.

The IndieCommerce and IndieLite Webinar Centers offer valuable information across a range of topics, such as mobile-optimized and responsive websites, Google Analytics for e-commerce, and more.

ABA’s social media team, Mary Cate Stevenson and Noah Nofz of Two Cats Communications, will lead the next ABA marketing roundtable on the basics of social media analytics this Thursday, July 12.

The “Creating and Implementing Successful LGBTQIA Youth Programs” education session at Children’s Institute provided booksellers with tips on making their stores inclusive places of refuge for queer youth.