Following a Skype consultation with author and brand-building expert Martin Lindstrom, the staff at Avid Bookshop made changes in the interior and exterior of the store that have resulted in a boost in sales and many compliments from customers.
Bookseller panelists at the Winter Institute 11 education session “Working With Self-Published Authors” shared best practices for creating partnerships that benefit both self-published authors and the bookstore’s bottom line.
At Winter Institute 11, an education session presented by the ABC Group at ABA looked at the special challenges that booksellers face in managing inventory for young readers’ series in both general interest and children’s bookstores.
At a Winter Institute education session presented by the ABC Children’s Group, a panel of booksellers and publishers offered tips for repurposing advance reading copies to generate sales while staying within publishers’ guidelines for sharing ARCs.
At the Winter Institute 11 education session “Overall Trends in Book Retailing,” Peter Hildick-Smith of Codex Group and Kristen McLean of Nielsen Book presented their latest data on trends in U.S. book retail.
At the Winter Institute session “ABC Presents: Non-Author Events for Picture Books, Middle Grade, and YA,” booksellers heard about successful, creative events for children that don’t feature a visiting author.