Winter Institute

    Wi12 Education: Converting Social Media to Sales

    Here’s a look at some of the successful social media strategies used by booksellers to drive traffic to store websites, grow e-mail lists, and increase sales, as shared at Wi12. 

    Wi12 Education: ABC Presents — Starting a Children’s Book Festival

    Here are tips for planning kids’ book festivals, including teaming with area organizations, developing programming, and handling ticketing and on-site sales, as shared by bookseller panelists at Wi12.

    Wi12 Education: ABFE Presents — Hot-Button Issues in Kids’ Books

    At Winter Institute, a panel of booksellers and representatives from We Need Diverse Books discussed how to build a collection of diverse titles and how to respond to resistance from readers.

    Wi12 Education: Finance — Securing Capital

    The Winter Institute 12 education session “Finance — Securing Capital” explored the different ways booksellers can secure financing for their business needs.

    New Zealanders Get a Glimpse of American Bookselling

    Before returning home from Winter Institute 12, New Zealanders Courtney Smith and Rochelle Handley worked for a week at a California indie.

    Forever a Binc-ista

    Denise Chávez, the owner of Casa Camino Real Bookstore in Las Cruces, New Mexico, explains how a Book Industry Charitable Foundation scholarship to Winter Institute 12 changed her life.

    Wi12 Education: Bookselling 101 – Working With Publisher Reps

    At Winter Institute 12, a panel of experienced booksellers and publisher sales staff provided tips for establishing and growing mutually beneficial relationships.

    Wi12 Education: Integrating Used Books Into Your Inventory

    Four booksellers shared best practices for buying and selling used books during a Winter Institute panel on January 28. Here’s a look at some of the session takeaways.

    Wi12 Education: Successfully Merchandising and Selling Graphic Novels

    At Wi12, bookseller panelists shared best practices for categorizing and shelving middle grade and young adult graphic novels, as well as how to sell the genre to parents, teachers, and young readers.

    Wi12 Education Handouts, Backlist Book Swap Title List Now on BookWeb

    ABA members can now access handouts from education sessions held at Winter Institute 12 in Minneapolis, as well as a complete list of the 335 titles shared at the Backlist Book Swap.

    Winter Institute 12 Seen Through the Eyes of a German Book Industry Professional

    Buchreport’s Anja Sieg shares her observations from Winter Institute 12 in this column, which was published in the February 10 edition of the U.K.’s The Bookseller.

    Google Analytics Webinar Now Available on BookWeb and YouTube

    A recording of “Google Analytics for E-commerce,” a webinar reprise of the popular Winter Institute 12 session led by Max Thomas, is currently available on BookWeb and YouTube.

    Wi12 Education: Best Practices for First-Time Managers

    Lani Basa of Business Women’s Circle and Cindy Dach of Changing Hands Bookstore address the challenges booksellers can face when entering managerial roles.

    Wi12 Education: Industry Professionals Map “The Life Cycle of the Book”

     “The Life Cycle of the Book” featured a bookseller, an author, an agent, and other industry professionals discussing each step of a title’s journey from idea to published book.

    Register for Thursday’s Live Webinar “Google Analytics for E-commerce”

    Tomorrow, February 16, ABA will present a live webinar of the popular Winter Institute 12 session “Google Analytics for E-commerce,” featuring Max Thomas, the owner of maxthomas.co.

    Pages

    Follow ABA