Booksellers Have High Hopes for Gift Cards
Many recent consumer surveys are predicting a banner holiday season for retailers, and among the hot ticket items this season will be gift cards. According to the National Retail Federation (NRF) 2003 Holiday Consumer Intentions and Actions Survey, there will be a significant leap in the gift card sector, with 48.4 percent of consumers indicating that they would like to receive gift cards this year, up from 41.3 percent last year.