Ipsos Begins Tracking Used Book Market
This is the final in a series of four articles looking at the results of the recently released 2002 Consumer Research Study on Book Purchasing, conducted by Ipsos BookTrends and published by the Book Industry Study Group (BISG). This week's focus is the used book market.
In April 2002, Ipsos began to track more consumer data on the purchases of used books. Though the study notes that this is data is insufficient to establish any specific trends, it does provide some insight into what may be future consumer patterns.