Marketing

17 Oct

Deadline Approaches: Choose Your Spring Indies Introduce Debut Titles by October 25

In order to participate in the spring 2014 Indies Introduce Debut Authors promotion, ABA member stores must select their titles by October 25. Independent booksellers across the country, doing what they do best, have discovered and championed these 20 titles as the best new talent to share with customers this spring.

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17 Oct

Indies First Participation Soars

More than 285 authors and 225 bookstores have signed up for the Indies First grassroots movement, which will celebrate the unique value of independent bookstores on Small Business Saturday, November 30.

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10 Oct

Special Items for California Bookstore Day Revealed

Enthusiasm is revving up across the Golden State as preparations continue for the first California Bookstore Day, on May 3, 2014. Last week, booksellers at the NCIBA trade show learned about some of the limited edition, word-based items available exclusively for the day of the event.

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09 Oct

Monday Deadline for Thanks for Shopping Indie

The sign-up deadline for stores that are new to the Thanks for Shopping Indie promotion is Monday, October 14. The promotion, which launches on Small Business Saturday, offers more than 80 of ABA members’ favorite titles, each with its own built-in holiday present to share with customers.

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03 Oct

University Press Week: An Invitation to Celebrate

The Association of American University Presses and its members are inviting independent booksellers to join in celebrating the second annual University Press Week, to be held from November 10 through 16.

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19 Jun

Bestseller Reporting: Easy, Confidential & a Big Return

Reporting to the Indie Bestseller Lists each week showcases the strength of the indie channel in the publishing industry and enables everyone to see what independent booksellers are recommending — and what their customers are buying.

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07 Apr

50 Words or Fewer: The Art of Writing Shelf Talkers

"Word-for-word a well-crafted shelf talker can be the most effective means of recommending a book to an avid reader," said Joe Drabyak of Chester County Book & Music Company in West Chester, Pennsylvania.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

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ALL OTHER INQUIRIES: [email protected]

 

 

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