Bookstore Self-Exam Proves Invaluable
At last month's Winter Institute, there was the planned, organized education, and then there was unplanned, spontaneous education. At the "Customer Surveys" session led by ABA COO Len Vlahos, "someone brought up Paco Underhill's book Why We Buy: The Science of Shopping(S&S)] and asked if anyone had hired a consultant to review their store," Christie Olson Day told BTW.