Advanced Bookselling & Special Topics: Author Event Grids

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Friday, June 28, 2019 1:45 PM to 2:45 PM EDT

You know you want to bring authors to your store and into area schools, but how do you begin to ask publishers? Two words: “Author Grids.” In this session, panelists who have mastered the author grid will share with attendees:

  • Tips for a perfect pitch
  • The power of your sales rep
  • How to create a stellar general event profile
  • How to anticipate attendance
  • How to request access to grids
Joy Dallanegra Sanger, ABA (White Plains, NY); Lara Phan, Random House (New York, NY); Samantha Hendricks, Schuler Books (Grand Rapids, MI); Emily Hall, Main Street Books (St. Charlse, MO); Melissa Campion, Macmillan (New York, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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