BTW Articles

19 Sep

Indies First Logo Available for Download

To aid booksellers, authors, and publishers in promoting Indies First –– the grassroots movement initiated by Sherman Alexie earlier this month –– a logo has been created and made available for download in BookWeb’s Designs and Downloads.

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19 Sep

World Book Night Bookstore Signup Begins

Booksellers interested in becoming 2014 World Book Night host stores can sign up now via an online form, which also spells out the five obligations of a host store.

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18 Sep

Small Business Saturday Map, Marketing Materials Available

As Small Business Saturday (November 30 this year) gets closer, booksellers are encouraged to put their bookstores on the map and take advantage of marketing materials provided by American Express to encourage spending at small businesses over the Thanksgiving weekend and beyond.

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12 Sep

Indies First Meets With Overwhelmingly Positive Response

A flood of positive responses from authors and booksellers followed last week’s announcement of Indies First, the grassroots movement initiated by Sherman Alexie, who called on his fellow authors to support independent booksellers by volunteering at a store of their choice on Small Business Saturday, November 30, 2013.

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12 Sep

ABA Heads to SCIBA and NAIBA Shows at End of September

This month closes with the SCIBA and NAIBA trade shows, where ABA and the Small Business Majority will present the education session “Health Care Reform and the Bookstore: How It Affects You Now.” This session will provide booksellers with detailed and actionable information about the Affordable Care Act, specifically tailored to states in the region.

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12 Sep

Alamosa Books Spreads Its Wings

This month, Alamosa Books in Albuquerque, New Mexico, is expanding into a second storefront to create a larger events space, an in-store café, a separate teen reading room, and a bigger selection of adult titles.

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05 Sep

Thanks for Shopping Indie Returns This Holiday Season

Following last year’s success, ABA –– with the support of IndieBound’s publisher partners –– is reprising the Thanks for Shopping Indie promotion this holiday season.

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04 Sep

ABA Transitioning to New Member Database

Over the next few months, ABA will be rolling out a totally redesigned member database. In the coming weeks, the association will be reaching out to member stores via telephone to confirm that their data on file is correct and up to date.

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29 Aug

Rethinking Customer Loyalty Programs

While many bookstores continue to acknowledge customer loyalty through programs that offer discounts, others are reimagining their offerings to focus less on monetary benefits and more on a customer’s sense of being a part of the store. Here, several booksellers talk about their experiences with what works –– and what doesn’t –– in terms of customer loyalty programs.

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22 Aug

Booksellers Find Indie Next Promo Makes Life Easier

Booksellers participating in Baker & Taylor’s Indie Next Promotion in a Box report it’s been a great time-saver that drives sales of Indie Next and Now in Paperback titles each month.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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