BTW Articles

09 Dec

Indie Booksellers on Google eBooks: We’re Now in the Digital Game

On December 6, ABA announced that member stores with IndieCommerce websites could sell Google eBooks™ online. Booksellers from New York to California talked to BTW this week about what Google eBooks mean for their businesses and the perception of independent bookstores.

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16 Dec

Retail Bookstore Sales Dip in October

Retail sales at bookstores in October were down for the seventh consecutive month. October 2010 sales slipped 2.5 percent compared with October 2009, according to preliminary figures recently released by the Bureau of the Census.

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16 Dec

Focus on First Wave of E-book Marketing

It’s less than two weeks since Google eBooks™ went live, but many booksellers are fully engaged in the first stage of their e-book marketing campaigns. The Book Bin is offering loaner Sony Readers; Tattered Cover has highlighted four agency titles, while Kepler’s promoted non-agency books; and Gallery Bookshop & Bookwinkle’s Children’s Books hosted a digital petting zoo.

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21 Dec

Retail Expert Bob Phibbs Offers Insights on Improving Business in 2011

Noted retail expert Bob Phibbs talks about The Retail Doctor’s Guide to Growing Your Business, what not to do during an economic downturn, and his upcoming keynote address at ABA’s Winter Institute.

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21 Dec

Holiday Scenes at Indie Booksellers

Here’s a photo gallery of several bookstores across the country dressed up for the holidays.

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06 Jan

ABA Senior Staff Help for the Holidays

In what’s become an annual tradition, several ABA senior staff members volunteered at member stores during the 2010 holiday crunch. Their goal was to help out wherever needed and to gather information about bookselling on the frontlines.

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06 Jan

HarperCollins Launches E-Commerce Support Program for Retailers

HarperCollins has created a program that encourages retailers to use e-commerce tools to sell Harper print and e-book titles. The program directly benefits ABA IndieCommerce stores.

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12 Jan

ABA to Honor NPR at Wi6

ABA will honor NPR and its President and CEO, Vivian Schiller, at the evening reception that caps Wi6s Legislative Day.  The reception, at the Library of Congress’ Madison Building, is co-sponsored by the Center for the Book and is open to all Wi6 attendees.

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13 Jan

Blending Online and Bricks-and-Mortar Shopping

IndieCommerce stores are finding creative ways to market Google eBooks™, including using QR codes on shelf-talkers to promote sales.

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26 Jan

The Retail Doctor’s Prescription for a Better Business

With an assortment of red balloons, a stuffed pig, and a chocolate cake, nationally recognized business strategist Bob Phibbs demonstrated to booksellers at Wi6 that presentation matters, and by having fun you can grow your sales and customer base.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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