BTW Articles

10 Nov

Skylight Launches Fine Prints Raffle Series

Skylight Books, which has created various innovative marketing campaigns, recently developed a new raffle series called “Fine Prints.” During October, every customer who spent $40 or more was eligible to enter the raffle.

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12 Jan

ABA to Honor NPR at Wi6

ABA will honor NPR and its President and CEO, Vivian Schiller, at the evening reception that caps Wi6’s Legislative Day.  The reception, at the Library of Congress’ Madison Building, is co-sponsored by the Center for the Book and is open to all Wi6 attendees.

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16 Jun

Retail Bookstore Sales Down in April

April retail sales at bookstores were down by 5.07 percent, compared with April 2009, according to preliminary figures recently released by the Bureau of the Census.

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29 Jul

Xtreme! Provides a Unique View of Retailing

Scott Meyer of Merritt Books in Millbrook, New York, and ABA COO Len Vlahos were among the participants in the National Association of College Stores' Xtreme! 2010 retail education program in Boston last week.

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22 Sep

New ABA Dues Structure to Benefit New Stores

ABA recently announced the launch of a new dues structure set to go into effect on February 1. The changes include two new dues categories with reduced dues – used bookstores and new stores. The new stores category includes both newly opened stores and new members.

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11 Nov

A Real Bookstore Set to Open Next Week

Owner Teri Tanner will celebrate the opening of a Real Bookstore in Fairview, Texas, on November 18 with a weekend full of special events. The general interest bookstore, which features an expanded children’s section, will focus a good part of its marketing efforts on outreach to schools.

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13 Jan

Blending Online and Bricks-and-Mortar Shopping

IndieCommerce stores are finding creative ways to market Google eBooks™, including using QR codes on shelf-talkers to promote sales.

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17 Jun

Community Support for Giovanni's Room Continues

Last summer, Giovanni’s Room asked customers for help with a large-scale renovation. Not only did the Philadelphia bookstore get overwhelming support from both customers and authors, but their support has also been ongoing.

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05 Aug

Publishers' New Programs, Special Offers Aim to Help Indie Booksellers

Looking to help indie booksellers weather the stalled economy and shrinking credit access, some publishers and distributors are offering new programs and favorable terms, including backlist specials, extended dating, and targeted promotional materials.

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23 Sep

Film Company Offers Promos, Giveaways

To help booksellers capitalize on the October 29 movie release of The Girl Who Kicked the Hornet's Nest, Music Box Films is offering free passes, a free documentary, and a chance for consumers to win a trip to Sweden.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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