12 Mar

Get Your Prescription for Reading Filled

Now is the time for bookstores interested in participating in the 2002 Prescription for Reading marketing program to sign up and receive promotional kits, along with 200 copies of this year's book, Sylvia Long's Mother Goose, published by Chronicle Books.

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07 Mar

Get Caught Reading Looks to Assist Local Community Organizations

For Get Caught Reading Month in May, Book Sense is supplying numerous ideas for booksellers. This month, expect the information about a "Community Wish List" program to help stores work with local groups in need of books.

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27 Feb

Let's Face the Music and Read

The power of song can champion world problems in a manner that few mediums can match. Now, Deborah Pardes, a San Francisco singer/songwriter who in 2000 founded the San Francisco-based Songs Inspired by Literature (SIBL) Project, thinks music can help literacy programs -- especially if she gets a little help from her friends, independent booksellers.

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07 Feb

ABA Announces Prescription for Reading Partnership with Pizza Hut® BOOK IT!®

The American Booksellers Association has announced a new partnership with the Pizza Hut® BOOK IT! ® Program and Chronicle Books in support of ABA's 2002 Prescription for Reading program. Prescription for Reading pairs independent booksellers with healthcare providers in an effort to remind parents and caregivers about the importance of reading to very young children.

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11 Jan

Scholastic Launches "Read for Life" Campaign

In December, Scholastic launched a marketing campaign to promote books as a source of understanding, comfort, and connection. The "Read for Life" campaign -- featuring original artwork by Harry Potter illustrator Mary Grand Pré -- is a part of a continuing outreach by Scholastic in the aftermath of September 11, and it carries the message "Read for Comfort ... Read for Closeness ...

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09 Jan

Iowa City Reads The Last Summer of Reason --City's Selection Resonates After Tragedy of 9/11

Last spring, out of the masses of books energetically offered at BookExpo America 2001, Jim Harris, owner of Prairie Lights Books in Iowa City, Iowa, found himself compelled to pick up and read an advance copy of The Last Summer of Reason by Tahar Djaout (Ruminator), he recently told BTW.

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21 Dec

NOGSBA Stands for Santa to Needy Young Readers

Book giveaway at University Hospital

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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