With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:
Best practices for marketing
Options for special services
How to select categories
Sami Thomason, Square Books (Oxford, MS); Lauren Savage, The Reading Bug (San Carlos, CA); Kathy Burnette, The Brain Lair (South Bend, IN); Kim Tano, Powell's Books (Portland, OR)
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.