Destigmatizing Graphic Novels

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Tuesday, June 23, 2020 2:00 PM to 3:00 PM EDT

Graphic novels are essential for the developmental growth of a reader as well as for entertainment and experiencing the breadth of what reading has to offer. Still, booksellers are met with resistance toward the format. In this session, attendees will learn a brief history of the evolution of the graphic novel, market research on the genre, and how to talk to customers and schools in need of convincing that reading a graphic novel is, indeed, reading.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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