Edelweiss360: Sending Personalized Emails that Match Customers to Books

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Wednesday, January 22, 2020 3:35 PM to 4:35 PM EST
Key 1-8, Floor 2, Hilton

Edelweiss360 allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. In addition to driving foot-traffic to the store, this new service will expand a store’s online ordering and pre-ordering capabilities to better compete with large online retailers. Currently, a dozen stores are beta testing this new functionality. Learn how the beta stores have been using it successfully and how this may be a game-changer for independent bookstores. Panelists: Chris Morrow, Northshire Bookstore (Manchester Center, VT), John Rubin, Above the Treeline (Ann Arbor, MI)

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