Children's Institute 2022

Closing keynote address by Charlie Jane Anders. 

Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.

BookTok is here to stay. In this session, booksellers will learn how bookstores, authors, and publishers use BookTok to assess sales, trends, and engage with a virtual community of readers.

In this session, bookstores with experience with the media will share how to to make your store media ready, including creating an About Us section that will attract press, how to build a media kit, which components are key, and how to select the assets to share to highlight your bookstore’s individuality in the press.

Over the last two years, the IndieCommerce team has observed and analyzed consumer e-commerce buying habits as all consumers were forced to adapt to online shopping throughout the public health crisis. In this feature talk, Phillip Davies, ABA’s Director of E-Commerce, will give attendees an e-commerce market overview and share assessments on consumer buying habits. Afterward, booksellers will meet in Buzz Groups to discuss how they can optimize what they’ve learned to continue to drive online sales.

Community partnerships are an untapped source of income for many stores. They can have a profound impact on a store’s bottom line as well as the soul of the store and its community. A panel of booksellers who work closely with community partners will share how to make initial contact, what format a partnership can take, and how to manage expectations without taking on too much. Attendees will have an opportunity for open discussion and to ask each other questions on community partnerships.

Join Native authors Cynthia Leitich Smith, Traci Sorell, and Danielle Greendeer in a conversation about how reader awareness and shifts in publishing have affected the way they create new stories with native characters at the center, and share stories of the past.

In this session, IndieCommerce team members will discuss upcoming features and updates for websites on the current IndieCommerce 1.0 and IndieLite platforms to prepare for the 2022 Holiday shopping season. The team will also review the transition to the new IndieCommerce 2.0 platform, the timeline, and how stores can best prepare for the transition. An additional session that will discuss just IndieCommerce 2.0 is scheduled for Wednesday, June 22.

Understanding financial benchmarks within your children’s bookstore or children’s departments can help you maximize space, optimize non-book gifts and sidelines, improve profitability, and more. This session is for children’s-only bookstores or general bookstores with a children’s department. Attendees will also learn more about ABACUS — how to participate, how to use this important tool for your business, and why it’s so important for children’s bookstores to be counted in this data.

Indies Introduce is all about what independent booksellers do best: Discovering exciting debut authors and sharing the best with readers across the country. You will hear about the title selection process from the bookseller panelists who curated the list and many of the debut authors will be present to read a short passage and answer a question posed by one of the panelists. Afterwards, authors will move to the signing area where booksellers can meet the authors and get galleys signed.

Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.

Storytime is so much more than a staff member reading a book to little ones. It is an opportunity to brand your store, bolster sales, generate goodwill, and capture new audiences. This session will unpack how to turn storytime into a bookselling event with introductory storytelling training, as well as ideas to drive sales and create a new revenue stream by monetizing the event.

Non-book gifts and sidelines support a store’s book inventory, increase dollars per transaction, add value for customers, and enhance a store’s personality. This session will offer merchandising tips to optimize your space, improve profitability, and serve your customers in a way that both increases sales and lets your store’s identity shine.

Join activist and author Karen Walrond (The Lightmaker's Manifesto) for a keynote conversation on how booksellers can maintain their spark while continuing to work for change in their communities and the world at large. By identifying tools and practices that can help booksellers define and refine their missions without succumbing to burnout, Walrond's opening keynote is sure to kindle conversations that will resonate through the entirety of Ci10.

Celebrate Juneteenth with music and a not to be missed conversation between Dr. Ibram X. Kendi (Goodnight Racism, Penguin Young Readers) and Frederick Joseph (Better Than We Found It: Conversations to Help Save the World, Candlewick Press).

From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we’ve seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.

Learn the ins and outs of TikTok in a workshop environment. Participants will gain a better understanding of TikTok lingo, how to record and produce video, as well as basic to intermediate editing tools that will help bookstores attract customers a drive sales.