Managing Successful Book Fairs In-Store and Off-Site

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Monday, April 7, 2014 - 9:00am to 10:00am

Book fairs can be a great source of revenue if you can keep them from being a drain on your resources.  How far in advance should you schedule in order to properly prepare?  How much inventory should you have on hand, and how do you choose titles and decide quantity?  Should you discount books, or offer a percentage of sales as cash back?  What kinds of events are helpful in driving book fair attendance?  What organizations, other than schools, make good book fair partners?  This session will give you the keys to grow your book fair business in your store, at schools, and elsewhere in your community.

Sarah Holt, Left Bank Books (St. Louis, MO); Claudia Maceo, The Twig Book Shop (San Antonio, TX); Heidi Powell, Politics & Prose (Washington, DC); Mary Milligan, librarian at St. Luke’s Episcopal School (San Antonio, TX); moderated by Sarah Bagby, Watermark Books (Wichita, KS)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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