Marketing

By choosing to shop local and shop indie, readers not only nurture a thriving literary culture but also sow the seeds of a more sustainable and diverse future.

Peek into the future with this exclusive interview with ABA mascot Stacks.

The future will be more diverse, more authentic, less corporate, more local, more community-oriented — The Future Is Indie. This year’s brand new campaign counters Amazon Prime Day and champions the importance of independent businesses in shaping the future.

Congratulations! You made it through the retail holiday season. Take a deep breath…now on to the new year. Here’s a Top 10 1st Quarter (Q1) checklist of great ways to kick off the year.

In light of ongoing anti-LGBTQ2SIA+ attacks against indie Drag Queen Story Hour events, here are our top ten strategies to support and protect Drag Queen Story Hour.

If October was the New December last year, then September is the New December this year as supply chain issues continue to plague the industry. Which means: Now is the time to get ready! Welcome to the Holiday Season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

Fall is near, and with that comes ABA’s Fall holiday shopping campaign: Good books come to those who shop early!

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.