These mailings offer publishers an easy and cost-effective means of communicating information to all IndieBound stores.
The Monthly Box Mailing, currently sent to 750 ABA member stores, contains the stores’ initial allotment of the latest Indie Next List flyers as well as any other timely materials from ABA, point-of-purchase materials from publishers such as shelftalkers, easelbacks, bookmarks, or posters; other marketing materials, including sell sheets and catalogs; as well as galleys, Advance Reading Copies (ARC’s), and finished books that publishers wish for booksellers to read and consider stocking, handselling, and nominating to the Indie Next Lists. Stores “earn” their monthly box mailing through participation in various IndieBound and ABA initiatives each month, such as the ABA IndieCommerce Program, the ABC Children’s Group, regularly reporting to the Indie Bestseller List, and nominating titles to the various Indie Next Lists. This is an excellent and cost effective way to reach the independent bookstore market, and by collating, packing and shipping all these materials from one warehouse, we are able to offer publishers substantial savings in time, labor, and postage over individual mailings done on their own.
The Quarterly Kids’ Mailing offers publishers the opportunity to participate in a mailing dedicated solely to materials of interest to children’s-only stores, members of the ABC Children’s Group, as well as those general stores with active children’s sections. Mailings are scheduled for mid-February, mid-May, mid-August, and mid-November, and carry galleys,ARC’s, F&G’s, finished books, and other materials that a publisher wishes to make available to this target audience (babies & toddlers through YA.) The mailing is sent to currently 750 stores.
Advance Access is a bimonthly mailing that aggregates publisher offerings of galleys, ARC’s or finished books available for review by ABA booksellers. Bookseller responses and requests are sent directly to the publisher for fulfillment and follow-up.The standard fee for this service is waived for Associate Member publishers. Publisher-exclusive Advance Access emails are also available for Associate Member publishers. For details about the Advance Access program contact Peter Reynolds at firstname.lastname@example.org or 914-406-7535.
On the first and third Monday of each month, we email over 1,100 independent booksellers with news of galleys, reading copies, finished books, or other materials that you are offering for review. After receiving a free review copy from you, stores will read and decide whether to order the title and nominate it for the Indie Next List.The Advance Access program has proven to be a very effective way to get the word out about your titles. Stores will email you directly, and you can typically expect requests from 25-50 booksellers.The stores do know that it is “first come/first served,” but the more booksellers’ requests you can fulfill, the better.
All book descriptions must be sent to Peter Reynolds via email at email@example.com, with title, author, publisher, ISBN, subject category, publication date, the number of free copies you have to offer, a maximum 50-60 word description, and an email address to which the booksellers can write to directly request a copy. Please follow the format below to insure that your submission can be sent in the next AA email. Submissions not following this format will be returned to you for editing.
TITLE XYZ by David Smith, (Publisher, ISBN: 0000000000000, $23.95, hardcover,
September 2010, Mystery/Thriller). A short description of the title here.
No more than 60 words, please. XX number of galleys/finished books/other items available.
Jacket images are now included with all AA titles. Please include a high resolution PDF file with your submission.
When you hear from the booksellers requesting a copy of your book, we highly recommend that you include a short note with each book sent out, including information on how to order the title for store stock, plus a reminder to consider submitting an Indie Next List nomination to firstname.lastname@example.org. You may also include press material and/or your catalog. We also suggest that you save the email addresses of the booksellers to whom you send books, and after a month’s time, follow-up with a short query for feedback. Questions? Contact Peter Reynolds at email@example.com.
SPECIAL FOR ASSOCIATE MEMBER PUBLISHERS! Publisher-exclusive Advance Access emails are available. These offerings must contain a minimum of 5 and a maximum of 20 titles. There is no fee for this service and the timing of the email will be determined between ABA and the Publisher. Jacket images may be included. Please contact Peter Reynolds at firstname.lastname@example.org for details.
Each month in the Red Box mailing, all participating stores receive a quantity of the printed Indie Next List flyers printed in four-color. Booksellers provide recommendations for books they have enjoyed reading and look forward to handselling in their stores.These recommendations are collected and tabulated, with the twenty titles receiving the most nominations designated as “Indie Next List Great Reads” and presented with jacket image and a bookseller quote.
An additional twelve titles are selected for the flyer to be featured as “Now in Paperback.” These are titles that had been featured as Great Reads as hardcovers and continue to be handselling favorites in bookstores. A PDF with jacket image and bookseller quote as well as a shelftalker for each “Now in Paperback” title is available for download here.
Each quarter in the Kids’ White Box mailing, stores receive a quantity of the Kids’ Next List flyers, which is also printed in four-color, but presented in a four-page tabloid format. The “Top Ten” titles appear on the front page with jacket images, and other titles are grouped by age range (ages 4-8, ages 8-12, and teen) for ease in selection by both booksellers and consumers.
Both the adult Indie Next List and the Kids’ Next List are distributed electronically as store-branded e-newsletters with the book “buy” buttons linking back to the stores’ websites. The adult Indie Next List goes out on the first Thursday of each month with its full list of 20 new “Great Reads” titles and 12 “Now in Paperback” titles.The Kids’ quarterly list of 52 titles is divided into two e-newsletter volumes based on on-sale dates and going out roughly six weeks apart on the second, third, or fourth Thursday of the month.
Once a book is chosen for an Indie Next List, the publisher will be asked to consider providing funds to support the printing and distribution of the flyers.
All books that are featured in Indie Next Lists and Kids’ Next Lists are automatically considered for the Indies Choice Book Awards and the E.B.White Read-Aloud Awards.The Indies Choice Book Awards are given in the categories of Fiction, Nonfiction, Debut,Young Adult, and Indie Champion.The E.B.White Read-Aloud Awards are given to the best read-aloud books of the year in the categories of Picture Book and Middle Grade. In addition, three picture books are added to the Picture Book Hall of Fame each year.
Gold and Silver medallions are available for purchase for E.B. White award-winning books. Please contact ABC Children’s Group Manager Gen de Button at email@example.com or 914-406-7545 to place an order.
ABC Best Books Catalog for Young Readers
The annual ABC Best Books Catalog for Young Readers is a popular and effective publication that bookstores and readers rely on receiving each October, in time for holiday buying. Independent bookstores and publishers curate the catalog, and the final collection is comprised of titles the ABC Group is proud to recommend to eclectic young readers all over the country. It is also the most widely distributed children's book catalog in the industry, with over 200,000 copies in circulation each year. Each April, ABA emails Associate Member publishers who have participated in the previous year's catalog with information about the upcoming edition, including the rate card and dates and deadlines for submissions.
ABA Associate Member publishers interested in participating in the ABC Best Books Catalog can contact ABC Group Manager Gen de Botton (firstname.lastname@example.org).
Indies Introduce is a campaign in which juries of booksellers chose the top debut books and authors of adults and kids books for the upcoming season, showcasing the independent booksellers’ talent for discovery. ABA emails Associate Member publishers requesting title submissions for adult and/or children's books twice yearly. (November for upcoming Summer/Fall titles and in May for upcoming Winter/Spring titles). Due to quantity limitations and at booksellers' request, ABA limits the number of publishers it solicits, and the number of submissions per publisher. Two ABA bookseller member juries, one for adult books and one for children's books, each choose ten debuts for each seasonal list. If a title is selected for a specific list, the publisher agrees to offer promotional terms for that title to participating stores who will promote the list.
Publishers are crucial sponsors of the ABA Winter Institute and the ABC Children’s Institute. Additionally, there are periodic opportunities to sponsor marketing resources, e.g., bookmarks for “Banned Books Week” bookseller events.
The ABA Winter Institute is a four-day event with area tours, off-site events, full and half-day seminars, and an evening opening reception, followed by three days of guest speakers, education sessions, and author receptions. To better allow each publisher or distributor the ability to focus its resources, all sponsorship components are offered à la carte so that each company may build a custom package tailored to fit its own needs and budget. Locations and sponsorship opportunities may vary from year to year.
The ABC Group Children’s Institute is a two-plus day networking and educational event that focuses on children, children’s books, and children’s booksellers. An evening opening reception is followed by two days of guest speakers, special events, education sessions, and author receptions. Locations and sponsorship opportunities may vary from year to year.
For a current institute prospectus or for any other sponsorship questions please contact Matt Zoni at email@example.com.