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Holidays

05 Oct
Industry News
Holidays

James Patterson Holiday Bookstore Bonus Program Returns for 2022

Patterson has pledged a personal contribution of $250,000, to be distributed in amounts of $500, to 500 booksellers from ABA member bookstores. 

Read more about James Patterson Holiday Bookstore Bonus Program Returns for 2022
31 Aug
Education
Holidays
Marketing

A Top 10 4th Quarter (Q4) Checklist

If October was the New December last year, then September is the New December this year as supply chain issues continue to plague the industry. Which means: Now is the time to get ready! Welcome to the Holiday Season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

Read more about A Top 10 4th Quarter (Q4) Checklist
10 Aug
Marketing
Holidays

Announcing the 2022 Fall Marketing Campaign

Fall is near, and with that comes ABA’s Fall holiday shopping campaign: Good books come to those who shop early!

Read more about Announcing the 2022 Fall Marketing Campaign
03 Aug
Holidays
Marketing

7 Ways Stores Can Prepare for Book Lovers Day

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.

Read more about 7 Ways Stores Can Prepare for Book Lovers Day
15 Jun
Diversity & Inclusion
Holidays

A Personal Meaning to Juneteenth and its Historical Relevance

For most Americans, Juneteenth became a national holiday just last year. ABA's Chief Communications Officer, Ray Daniels, shares how he discovered Juneteenth in a book of all places.

Read more about A Personal Meaning to Juneteenth and its Historical Relevance
04 Jan
E-commerce
Holidays

IndieCommerce Reports Strong Online Sales in 2021 For Independent Bookstores

Based on 2021 sales data from 570 IndieCommerce and IndieLite websites, these independent bookstores averaged a 387% increase in their online sales revenue when compared to pre-Covid 2019 sales.

Read more about IndieCommerce Reports Strong Online Sales in 2021 For Independent Bookstores
24 Aug
Education
Marketing
Holidays

Your Guide to Planning Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans.

Read more about Your Guide to Planning Marketing Campaigns
05 Dec
IndieBound
Specialty Bookselling
Holidays
Cookbooks

The Indie Holiday Cooking & Entertaining Bestseller List

The American Booksellers Association’s specialty bestseller lists provide a current snapshot of what’s selling in indie bookstores nationwide.

Read more about The Indie Holiday Cooking & Entertaining Bestseller List

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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