Holidays

The assets, which are available for a range of social media platforms and websites, share two different shop-local messages.

In the final days of 2020, booksellers took to social media to reflect on an extraordinarily unprecedented year.

Take a look at how the furry friends of bookselling are getting ready for the holidays. 

Booksellers took to social media over the past few days to share photos of how they’re decorating for the holiday season.

See what books and non-book items ABA staff are gifting this holiday season, from What Unites Us by Dan Rather to Labyrinth: The ABC Storybook by Luke Flowers.

Three new designs have been added for the #BoxedOut campaign, in addition to assets announced earlier this season encouraging customers to shop local, buy gift certificates, and support their indie bookstore.

Keeping in the style of the “October/November is the new December” assets released earlier this year, new imagery reminds customers to shop locally, buy gift cards, and support their bookstores.

Among the new assets are “Shop now, shop local” and “’Tis the season to shop local” images; a “One size fits all” image for gift cards; and “How You Can Support Indies” and “All We Want for the Holidays Is You” images with space for booksellers to add their own text.

To help booksellers encourage customers to shop with them throughout the remainder of the year, ABA has created a range of digital assets.

Stores have until November 5 to sign up to send the first installment of a digital version of the flier to their customers, featuring Dazzling Debuts, Historical Fiction, Small Bites, and Young Adult picks.

Among the tips from ABA's Allison K. Hill and PK Sindwani are to host a socially distant or virtual party for staff, find ways to take breaks, and invite staff to participate in a friendly competition.

Booksellers are welcome to share these new designs with fellow local businesses to further spread the message to shop early and shop local.

Stores that would like to send a digital version of the flier to their customers should sign up now. The digital version will be sent in two installments, on November 19 and February 18.