Training Staff to Be Backlist Experts

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Monday, January 30, 2017 -
1:55pm to 2:45pm
Room: 
Greenway H/I

Backlist titles are the core of your inventory, but these titles may not always be front-of-mind when booksellers are faced with a customer who is looking for something to read. This session on tips and tactics for ensuring booksellers are armed with great backlist title ideas will also provide training procedures that put the focus on handselling backlist as well as frontlist titles.

  • Russell Chesley, Vroman's Bookstore (Pasadena, CA)
  • Sarah Goddin, Quail Ridge Books (Raleigh, NC)
  • Adam Waterreus, Politics and Prose Bookstore (Washington, DC)
  • Betsy Burton, The King's English Bookshop (Salt Lake City, UT) (Moderator)
     

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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